Task

Expand Customer Relationships

Build connections that fuel growth and enhance the customer experience

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Overview

Identify valuable customers and build lasting relationships

You need a 360-degree view of your customers to identify growth potential, enhance relationships, increase revenue, and boost retention. With our consumer financial insights, digital solutions, and financial wellness tools, you can deliver tailored offers and premium service, enabling faster offer acceptance and stronger relationships throughout the customer lifecycle.

6 Ways Equifax Can Help Enhance Your Customer Growth and                                                             Engagement

Find growth opportunities
Household economic insights
Optimize household segmentation and cross-sell/upsell with insight into financial capacity. 
Boost financial wellness
Consumer Engagement Suite

Offer pathways for consumers to access valuable resources like credit scores, reports, and credit improvement tips.

Find resilient customers
Financial Durability
Differentiate customers with ability to keep spending and investing, even during tough times.
Build your ID graph
Identity resolution
Build stronger ID graphs and improve your CRM.
Empower consumers
Prequalification of One
Reduce friction and increase acceptance by enabling consumers to check credit eligibility.
Connect across channels
Digital Solutions
Reach audience segments via the channels they prefer such as email, display, social, and more.

Real Solutions. Real Results.

See how companies have deepened customer relationships and increased share of wallet. Gain insights on how your company can enhance the customer experience.
Target Segmets for Growth
One credit union achieved a 100% lift in deposit, investment, and loan balances by using asset-based segmentation to better market to a niche group of members.
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Identify Big Spenders
Retailers can expect to grow revenue potential by as much as 25% by using household economic insights to enhance loyalty programs and better target promotions.
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Industries We Serve

Financial Services

Target high-potential customers, provide relevant offers, and speed up credit access.

Automotive

Tailor auto offers to customers based on behaviors, finances, and preferences.

Fintech

Target financially capable consumers for easy onboarding and cross-sell offers.

Communications & Utilities

Maximize profits and reduce churn with consumer segmentation, insights, and offers

Insurance

Use economic insights to protect key customers and expand insurance relationships.

Retail & E-Commerce

Improve shopper profiles to promote relevant products and optimize loyalty programs.

Mortgage & Housing

Enhance revenue with financial insights and refine acquisition for targeted outreach 

Healthcare

Identify patients that may qualify for charitable or other benefits programs.

Gaming

Enhance gaming experiences for targeted audiences.

Credit Unions

Optimize marketing to members' financial capacity and engage on preferred channels 

Higher Education

Boost alum outreach, fundraising, student experience and retention with graduate data

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