Expand Your Customer Base and Grow Your Revenue
Incorporate consumer financial insights into your marketing plans to gain new customers, deepen relationships, and drive revenue.
Find better prospects
Segment and target consumers based on economic and behavioral attributesPersonalize communications
Drive customer engagement through tailored offers that demonstrate customer knowledgeGrow your wallet share
Effectively cross- and upsell to build loyalty and retain your best customersCreate better customer experiences
Ensure every interaction is as frictionless as possibleExtend more credit with confidence
Accurately predict financial capacity and assess risk for more consumersMarketing Data Insights
Related Resources
-
Product SheetConsumer Economic Insights to Power Your Business
-
eBookAdvance Your Invitation to Apply Campaigns
-
OtherBoost Your Acquisition Strategies
-
eBookDrive Customer Growth: Best Practices for Financial Services Firms - eBook
-
eBook5 Ways to Deepen Relationships with Your Best Customers - eBook
-
eBook6 Tips to Modernize Your Prospecting
-
OtherWealth Insights Suite
-
OtherEconomic Insights Suite
-
eBook5 Ways to Power Marketing with Household Financial and Economic Insights and Data
-
eBook6 Ways to Grow Deposits During an Uncertain Economy
-
Product SheetITA Solutions from Equifax
Recommended Products
![](http://assets.equifax.com/marketing/US/images/banners/AddressableTV2_950x550.jpg)
Addressable TV
Serve ads to your optimal target audience and optimize your marketing dollars
![](http://assets.equifax.com/marketing/US/images/banners/discretionary_spending_index_hero_950x550.jpg)
Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
![](http://assets.equifax.com/marketing/US/images/banners/ProductArchivesBanner_950x550.jpg)
Archives on Demand
A cloud-based, self-serve platform that provides fast access to historical and geographic data
![](http://assets.equifax.com/marketing/US/images/banners/closed_loop_attribution_hero_950x634.jpg)
Closed-Loop Attribution
Measure the impact of your digital marketing
![](http://assets.equifax.com/images/us/business-banners/ConsumerEmailServices_950x550.jpg)
Consumer Email Services
Engage consumers through email for acquisition and retention campaigns
![](https://assets.equifax.com/marketing/US/images/banners/creditmix_banner2_950x550.jpg)
CreditMix
Better size markets, measure market share and assess credit behavior of target markets
![](http://assets.equifax.com/marketing/US/images/featured/productcreditstyles-pro_feature_700x500.jpg)
CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage
![](http://assets.equifax.com/images/us/business-banners/CustomerPortfolioReview_950x550.jpg)
Customer Portfolio Review
Reduce risk and grow your portfolio with custom criteria for deep insights on consumer credit behaviors
![](http://assets.equifax.com/marketing/US/images/banners/data_x_hero_950x643.jpg)
DataX Credit Report
Bring more borrowers into view with non-traditional credit data
![](http://assets.equifax.com/images/us/business-banners/digital_onboarding_hero_950x550.jpg)
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
![](http://assets.equifax.com/marketing/US/images/banners/digitalPrescreen_950x550.jpg)
Digital Prescreen - Display
Reach your Prescreen audience through digital channels
![](http://assets.equifax.com/marketing/US/images/featured/digital_prescreen_email_feature_image_700x500.jpg)
Digital Prescreen - Email
Reach your Prescreen audience through email
![](http://assets.equifax.com/images/us/business-banners/digital_targeting_segments_hero_950x550.jpg)
Digital Targeting Segments
Better deliver the right message to the desired target audience online
![](http://assets.equifax.com/marketing/US/images/banners/diversity_insights_banner_950x550.jpg)
Diversity Insights
Inform strategic diversity goals with insight on ethnicity and generation of lending customers
![](https://assets.equifax.com/marketing/US/images/banners/financial_cohorts_hero_950x550.jpg)
Economic Cohorts
Enhance customer segmentation by differentiating households using economic measures
![](http://assets.equifax.com/marketing/US/images/featured/financial-spectrum_feature_700x500%20(3).jpg)
Financial Cohorts
Enhance customer segmentation by differentiating households with financial measures
![](http://assets.equifax.com/marketing/US/images/banners/fin_dura_banner2_950x550.jpg)
Financial Durability Measures
Differentiate households by financial resilience to enhance marketing acquisition and account management efforts
![](http://assets.equifax.com/marketing/US/images/banners/income360_hero_950x550.jpg)
Income360 Complete
Enhance targeting with a total household income estimate, including income from assets
![](http://assets.equifax.com/marketing/US/images/featured/investyles_feature_700x500.jpg)
Investyles
Enhance your customer models with investable assets and investment behavior data
![](http://assets.equifax.com/marketing/US/images/banners/MarketMix_950x550.jpg)
MarketMix Premier
Better determine market share and improve territory and branch planning
![](http://assets.equifax.com/marketing/US/images/banners/marketvision_950x550.jpg)
MarketVision for Securities
Better determine brokerage market share and improve territory and branch planning
![](http://assets.equifax.com/marketing/US/images/banners/marketing_identity_elements2_banner_950x550.jpg)
Marketing Identity Elements
Validate, enhance, and link consumer records to support your marketing campaigns
![](https://assets.equifax.com/marketing/US/images/banners/portfolio_id_banner_950x550.jpg)
PortfolioID
Deeper portfolio perspective that fits your budget
![](http://assets.equifax.com/marketing/US/images/featured/prequalification-of-one_feature_700x500.jpg)
Prequalification of One
Increase marketing ROI by better matching consumers with their desired credit options
![](http://assets.equifax.com/marketing/US/images/banners/prescreen.950x550.jpg)
Prescreen
Target the right consumers for lending offers
![](http://assets.equifax.com/marketing/US/images/banners/prescreen-of-one.jpg)
Prescreen of One
Three seconds to more effective cross-selling of pre-approved credit offers
![](http://assets.equifax.com/marketing/US/images/banners/ProspectID_950x550.jpg)
ProspectID
Target more revenue with tailored marketing
![](http://assets.equifax.com/marketing/US/images/banners/small-business-assets_banner-950x550.jpg)
Small Business Assets
Use asset estimates to improve marketing to small businesses and targeting of small business owners
![](http://assets.equifax.com/marketing/US/images/banners/spending_power_hero_950x550.jpg)
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
![](http://assets.equifax.com/images/us/business-banners/TrueInMarketPropensity_950x550.jpg)
TargetPoint Intent Scores
Identify consumers likely to open new credit
![](http://assets.equifax.com/marketing/US/images/banners/targetpoint_triggers_hero_945x667.jpg)
TargetPoint Triggers
Reach consumers that are in-market for new credit
![](https://assets.equifax.com/marketing/US/images/banners/walletInsights_950x550.jpg)
Wallet Insights API
Real-time access to Equifax / IXI data via API
![](http://assets.equifax.com/marketing/US/images/banners/wealth_complete_banner_950x550.jpg)
WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household