Market Trends

The Future Consumer is Gen Z: Decoding the State of the Digital-First Generation and Strategies to Capture their Momentum Now

Decode Gen Z, the digital-first generation and momentum leaders in the K-shaped economy. Learn strategies for lenders and retailers to capture their long-term growth.

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Market Trends Legacy and Stability: Why Baby Boomers and Traditionalists Remain the Gold Standard for Financial Security

Discover why Baby Boomers and Traditionalists represent the gold standard for financial security and how their asset-backed stability impact [...]

Consumer Credit Conquer K-Shaped Consumer Risk: 5 Questions to Answer to Unmask Decision Intelligence Blind Spots

Protect your lending portfolio from K-shaped economic risk. Learn how Equifax Risk Decision Intelligence layers alternative data to uncover [...]

Market Trends The Gen X Financial Gap: Deciphering the K-Shaped Divergence in Financial Security

Gen X faces a growing K-shaped financial divergence. Learn how shifting debt levels and stability trends impact lending strategies in today’ [...]

Data-Driven Marketing Driving Credit Union Portfolio Growth: How Precision Targeting Unlocked $134 Million in Auto Loan Refinances

Discover how a leading credit union leveraged Equifax Ignite and TargetPoint Intent Scores to recapture auto loan market share, generating $ [...]

Market Trends The Escrow Escalator: Why Rising Insurance, Taxes, and Mortgage Costs Are Redefining Housing Affordability

Learn why rising property taxes and insurance, known as the 'Escrow Escalator,' are driving housing costs beyond the traditional 30% afforda [...]

Market Trends May 2026 Market Pulse: Expert Q&A on K-Shaped Economic Trends, SMB Risk, and More

Explore expert insights from the May 2026 Market Pulse webinar on K-shaped economic trends, small business risk management, and innovative c [...]

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