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This month, we dove into how to prospect Gen Z, the audience that is at or near the start of their credit journey either as a consumer or new business owner. Additionally, our experts discussed:
- Best practices to find profitable customers in today's economy
- Finding business prospects in B2B marketing
- Building relationships with younger, Gen Z and millennial customers.
Speakers included: Amy Crews Cutts, Chief Economist at AC Cutts & Associates; Chris Atwood, SVP Marketing, USIS at Equifax; David Sojka, Senior Advisor at Equifax; Emmaline Aliff, Advisory Leader at Equifax; Maria Urtubey, Senior Advisor at Equifax; Jesse Hardin, Senior Advisor at Equifax; and Thomas O’Neill, Senior Advisor at Equifax
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