It can be challenging for financial institutions (FIs) to accurately identify customers in the digital age. Particularly, it can be tough early in the transaction process and acquisition phase. Nonetheless, identifying and authenticating customers is paramount in order to mitigate fraud while growing your business.
Organizations must change how they approach identity authentication and fraud prevention, so they don’t disrupt the consumer experience. Advanced authentication strategies can help mitigate risks—and establish the “gold standard.” This is critical given the increasing number of transaction touchpoints, both in-person and digital.
Watch our webinar as we dive into research with the Aite Group on the state of consumer identity and how best to authenticate consumers in the digital era.