Approximately 91.5 million consumers in the US either have no credit file or have insufficient information in the file to generate a traditional credit score, according to an Equifax analysis. Your visibility into credit applicants determines whether you will offer more loans or miss profitable opportunities. Alternative data provides increased detail around consumer transactions and financial behaviors outside the traditional credit file. It can help you see beyond traditional credit to discover emerging risk and opportunity, expand your current customer relationships and grow your business.