With Small Business Assets Digital Targeting Segments, marketers can improve their online marketing efficiency by reaching small businesses based on their likely asset levels. Financial marketers that offer small business services can use the segments to differentiate and target small businesses with higher or lower levels of likely assets and tailor ads accordingly. Small Business Assets Digital Targeting Segments are available to IXI Network members only.
Key benefits include:
Serve more ads to those small businesses that are most likely to be the best candidates for your offers
Improve online prospecting toward small businesses that are more likely to have the right financial characteristics for your products
Integrate channel marketing efforts for small businesses by leveraging asset-based targeting both online and offline