Retail Banking Propensity Digital Targeting Segments

Retail Banking Propensity Digital Targeting Segments give financial marketers the option to target online households based on their likely propensities to consume certain types of retail banking products and services. Segments are available to IXI Network members.

With these segments, financial marketers can reach audiences that:
 

• Likely choose certain products, such as CDs or money market accounts
• Likely hold high deposit balances
• Demonstrate select banking behaviors such as active debit card user or online bill pay