Financial Cohorts Product Sheet

Financial Cohorts® is a household-level customer segmentation system that clusters households based on their likely financial characteristics, including total assets, investments / deposit mix and more. It builds on its foundation of financial characteristics by also examining household economics (income, spending, and credit usage), demographics, home ownership and urbanicity for a greater picture of consumer segment characteristics.

Financial Cohorts enables marketers to analyze their clients and prospects by their financial potential and identify pockets of opportunity among their most common segments. It is available exclusively to IXI Network Members.