Travel and hospitality marketers need to be able find optimal customers and efficiently market to them across multiple channels. However, marketers are often hampered by customer databases, which contain little insight on consumers’ estimated financial ability to spend. As a result, marketers find it difficult to efficiently segment and communicate with various target groups.
Integrated marketing solutions from Equifax help travel and hospitality companies link customer records, acquire new guests, improve campaign productivity, and create more tailored messages.