Retail marketers have the challenge of driving new business and attracting more loyal customers. But in order to market more efficiently to consumers across multiple channels, they need deeper insights about their customers. For example, what are the financial and behavioral profiles of consumers in markets where new locations are opening or stores are underperforming.
Integrated marketing solutions from Equifax help retail marketing teams better identify and communicate with valuable customers that are likely to have the financial and behavioral characteristics that match a retailer’s brand, products, and services.