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Would you like to know who’s winning your lost business and how? Mortgage and home equity lenders need better insight into consumer behavior, as well as competitor activity during prospecting and origination.
Through Equifax Ignite® Lost Sales Analysis, we can help you assess why a potential or existing borrower was lost. Additionally, we provide data for you to focus on your desired segment of consumers or modify your product mix for higher response, close and retention rates.
Information included in the Equifax Ignite Lost Sales Analysis output includes:
- Name of the lender associated with the lost sale
- Characteristics associated with the consumer’s new loan (origination date, origination amount, interest rate, LTV, etc.)
- Disposition type (purchase, refinance, HELOC, etc.)
- Buyer age information
- Vantage score bands
Learn more how we can help maximize ROI on marketing initiatives, enhance portfolio retention, and minimize pipeline fallout.