When marketers and analysts rely on standard income measures, they often get a limited view of household income and higher income ranges can become inaccurate.
Income360 Complete offers a continuous household-based dollar estimate of income uncapped up to $2 million. It goes beyond salary to also include estimated income from investments, businesses, and retirement funds. Income360 Complete includes three measures:
- Total income
- Salary income
- Non-salary income
Income360 measures can be used alone or incorporated into models that include traditional income measures. It provides marketers and analysts with a more reliable estimate of income to improve performance for both direct marketing and online targeting campaigns.
Key benefits include:
- Takes into account that salary does not always equal income: Income360 Complete includes estimated income from wages, investments, businesses, and retirement funds
- Provides a continuous dollar value of income without ranges up to $2.0 million per household
- Only income measure where components sum to total: Salary income + Non-salary income = Total income
- Based on multiple validated and benchmarked models and does not include the use of Personally Identifiable Information (PII)
- Income from investments is derived from a foundation of anonymous, measured invested assets
- Can be applied to any customer or prospect file with name and address
- Developed for use in non-FCRA applications across the customer lifecycle
Learn more about how you can apply Income360 Complete to your business.