Affluence Index is a continuous household-based score that ranks households by their likely capacity to spend, save, or invest. It provides a score ranging from 1 to 1,000, with a rating of 1,000 representing the highest estimated level of affluence.
Key benefits include:
- Measure and rank households’ estimated capacity to spend, save, or invest
- Segment, differentiate, and target customers and prospects with a household-level continuous score ranging from 1 to 1,000
- Includes summary factors produced from our proprietary database of consumer investable assets
- Can be applied to any customer or prospect file with ZIP+4 and age of head of household
- Developed for use in non-FCRA applications across the customer lifecycle
Learn more about how you can use the Affluence Index to better segment, differentiate, and target customers and prospects who likely have discretionary funds.