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Your members' finances are constantly in flux. Between inflation, job changes, and demand for auto, housing, travel and others, there are many variables that impact a consumer's financial standing. These impacts may spark the need for additional credit and financial services. Credit union marketers need to carefully craft acquisition strategies and be even more proactive with member account management. Read on to learn how you can:
- Deliver offers to new and current members in need of credit
- Identify hidden risk and hidden opportunity within your accounts
- Expand product adoption and use across your member-base
- Focus your budget on efforts with the most opportunity for growth
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