A national bank wanted to build more market share and proactively target consumers who were more likely to be high spenders in the next 12 months. They needed a solution to more accurately predict propensity to spend, while creating profitable returns on marketing investment.
In this case study, the bank compared an existing spend model with a spend model enhanced with Equifax Dimensions™ Attributes. It found Equifax Dimensions provided the deepest predictive consumer perspective by calculating attributes in real-time. It resulted in an 18% incremental lift in identifying consumers with the highest propensity to spend.
Additionally, it supplied actionable insights to help:
- Prioritize and segment marketable populations
- Assign or increase credit limits
- Reduce marketing costs Increase revenues and profitability
Get more details in this case study.