When one of the country’s largest site services providers implemented Salesforce.com, it wanted to fully optimize the new CRM platform. Doing so would arm its sales teams with the best information to identify and nurture prospects, ultimately closing more deals.
With B2bConnect™ Linkage and B2bConnect’s™ Lightning Data solution, the company enhanced its business contact database to:
- Shorten the sales cycle
- Get the right leads to the right people
- Increase close rates
Now, unique EFX IDs® links corporate family trees, thus uncovering relations among all records. And with B2bConnect™ Lightning Data, new account records are seamlessly enriched in real time with up to 95 data points. This enables salespeople to refine their message and make more informed calls.
Find out how you too can get the most possible value from Salesforce.com. It will drive the top line.