A leading bank traditionally relied on running campaigns on common financial sites and using premium targeting options across portals. But it wanted to increase initial deposit amounts and the long-term value of each conversion. Additionally, the firm wanted more control over which online visitors were seeing its ads, improve the efficiency of its targeting buy, and increase the profitability of new customers.
In this case study, we look at how the firm turned to Financial Cohorts for segmentation and digital targeting segments. The process was simple and the bank’s results were stunning:
- Increased the average opening balance of new deposit accounts by 300% over other campaigns running within the same time period, including those that relied on vertical specific sites and enhanced targeting parameters