Identifying Cross-Sell Candidates - Brokerage to Deposit

Customer retention and growth is key for brokerages and wealth management.

To build customer loyalty, brokerage departments can work with their retail banking colleagues to cross-sell deposit products to the customers in the firm’s brokerage base that do not yet have a deposit relationship with the firm.

Since deposit products tend to be stickier and customers often stay with their banking institutions for decades, bringing in deposit assets can be very beneficial to the firm.