How Retailers Can Better Identify High-Potential Prospects

Retailers are continuously looking for ways to optimize their marketing spend while generating effective results. However, many retailers are not able to easily identify consumers who live nearby and have the capacity to spend on their products.

Retailers can leverage consumer economic insights to help drive business to new locations. They can use insights on household economics and market potential, in conjunction with their internal data, to better help identify high-potential customers and prospects for marketing efforts.

As a result, retailers can likely reduce their target audience and still reach a high-potential sweet spot of buyers. Read our case study to find out exactly how you can narrow your prospect list for new store openings or ongoing marketing efforts.