Many bank marketing efforts rely on segmentation systems that are built on demographic, lifestage or survey-based data or that use only a few variables to segment millions of customers. Thus, they waste valuable marketing dollars communicating to the wrong customers and prospects.
Leading banks can leverage valuable financial measures, such as average total investable assets, deposits assets, total income, portfolio allocation and risk tolerance to improve their segmentation efforts.
In this case study we look at how one bank used Financial Cohorts segmentation and is projected to improve marketing campaign efficiency by 21% and yield over $5.6 billion in potential new assets.
Read our case study to find out how it works -- and could benefit you.