Freedom First Credit Union Grows Deposits and Liquidity

Case Study - Freedom First Credit Union needed to quickly bring in new deposits to fuel liquidity and balance its portfolio. However, it did not have a way to identify and reach households that were likely to qualify for its deposit promotion. By using email prospect lists segmented by household deposit estimates to fuel its consumer targeting, the credit union was able to gather $52 million in deposits and exceed the prior year's efforts by 1000%. Review the case study to learn more.