How to Leverage Measured Wealth to Enhance Targeting and Drive Deposit Growth

Deposit growth is an ongoing priority for many financial services firms. Firms often strive to grow deposits from existing customers, yet may not have an efficient way to identify which of their customers hold the most opportunity to bring in incremental deposit dollars. 

Learn how one firm used household-level deposit estimates to segment customers likely to hold significant deposit dollars at other financial institutions - and identify billions in untapped deposit potential.