Fuel Your Clients' Success with Differentiated B2B Marketing Solutions

Small and medium-sized businesses (SMBs) represent a dynamic and rapidly growing market, bursting with opportunities for expansion. The sheer scale of the SMB market, represents 99.9% of all U.S. businesses and encompasses roughly 33 million companies.¹ Unfortunately, many SMBs are also resource challenged, making it more important than ever to increase the effectiveness of their marketing efforts to empower their growth. 

This presents a distinct opportunity for your company to step in, offer tailored data-driven solutions, and solidify your position as a trusted partner for SMBs. As a trusted partner, you can help enable SMBs with B2B data solutions which helps them make informed decisions, refine strategies, and cultivate stronger customer relationships, ultimately unlocking their full potential. 

5 Ways B2B Data Empowers SMBs to Market Smarter

The SMB landscape is characterized by high business churn, making it challenging for other businesses to access reliable and up-to-date data on these companies. For those that were able to overcome this hurdle, there were 5 key tactics that were employed:

• Optimized Data for a Single Source of Truth: By consolidating and organizing customer data, SMBs were able to create unified customer profiles, enabling a more comprehensive and personalized approach to marketing.

• Identified and Engaged High-Value Customers: B2B data helped SMBs to pinpoint their most valuable customers, facilitating targeted upselling, loyalty programs, and other initiatives that foster long-term relationships.

• Improved Marketing ROI: Through data-driven insights, SMBs were able to optimize their marketing campaigns, enhance response rates, and reduce costs, ultimately improving their return on investment.

• Uncovered New Market Opportunities: By analyzing market trends and customer behavior, SMBs were able to identify untapped opportunities and expand their reach.

• Engaged New Businesses Proactively: B2B data enabled SMBs to identify and engage with new businesses early on, gaining a competitive advantage.

What Businesses Need: A Trifecta of Data, Analytics, and Digital Delivery

Businesses today need more than raw data. They seek comprehensive solutions that encompass:

• Data: This includes firmographics (company size, location, industry, etc.), corporate linkage, industry-specific insights, corporate contacts, consumer-to-business links, and data management keying.

• Analytics: Advanced tools for customer profiling, penetration analysis, segmentation, acquisition metrics, cross-sell/up-sell identification, and churn insights.

• Digital Delivery: Solutions must offer flexibility and accessibility through marketing portals, on-premise installs, CRM integrations, and secure APIs.

Equifax's B2bConnect solution suite is designed to meet these needs, providing a comprehensive suite of data-driven marketing solutions. By partnering with Equifax, you can position yourself as a trusted provider of these essential solutions.

Real-World Success Stories: How B2bConnect Drives Results

• Marketing Optimization: DataLab, an Equifax partner, leveraged B2bConnect to help a property and casualty insurance carrier achieve a remarkable 60% reduction in cost-per-acquisition. This was achieved through improved targeting, segmentation, and the use of high-quality data.²

• Fraud Mitigation: An Equifax client in the commercial space utilized B2bConnect to improve SMB coverage by 30% and enhance the accuracy of their identity verification process. This led to increased efficiency and reduced risk.³ 

Establish Yourself as a Trusted SMB Partner

By partnering with Equifax and enabling B2bConnect, you can:

• Access a Wealth of Data: Gain access to Equifax's extensive commercial data on millions of SMBs, providing your clients with valuable insights.

• Offer Value-Added Services: Expand your service offerings to include data-driven marketing solutions, fraud prevention tools, and other valuable resources for SMBs.

• Build Stronger Relationships: Position yourself as an indispensable partner for SMBs, fostering long-term relationships and driving mutual success.

Ready to get started?

The SMB market presents a world of opportunities for growth and innovation. Through the B2bConnect solution suite, companies can access what they need to become a sought-after business marketing data partner. You can empower SMBs to optimize their marketing efforts, achieve their business goals, and thrive in a competitive landscape. Contact Equifax today to learn more about how B2bConnect can help you and your SMB clients.