Equifax Expands Dataset and Dashboard Offerings on Google Cloud Marketplace

To keep pace with fluctuating market conditions and increased competition, businesses need differentiated data and intuitive tools to activate decisions faster. As part of the company's commitment to meet customers where they operate, Equifax has expanded its offerings on Google Cloud Marketplace, enabling customers to seamlessly access and scale insights across their business. New datasets include:

• IXI Economic Cohorts: An advanced consumer segmentation system based on household economic profiles and tendencies.

• IXI Economic and Financial Insights: A suite of household-level financial measures that provide deeper insight into the consumer wallet. New products include Income360®, Affluence Index™, Spending Power™, CreditStyles Pro®, Financial Durability Measures and WealthComplete Premier.

• Automotive Data & Analytics Suite: Traditional and alternative data curated to support automotive use cases and innovation.

• Financial Services Data & Analytics Suite: Traditional and alternative data curated to support financial services use cases and innovation.

• Graduate Outcomes: Estimated income, wealth, debt and credit attributes to enable higher education institutions to measure graduate outcomes and showcase ROI.

• Higher Education Data & Analytics Suite: Robust consumer and business data curated to support higher education research and grant-funded studies.

Additionally, there are two new Equifax Ignite® visualization dashboards available on Google Cloud Marketplace:

• Campaign Insights Dashboard: Provides key prospecting campaign performance insights, including peer benchmarking.

• Portfolio Insights Dashboard: Offers insights into portfolio performance, risks and opportunities, including peer benchmarking.

The datasets and dashboards are part of the Equifax Cloud™, a more than $1.5 billion technology and security infrastructure built in 2018 on the Google Cloud Platform. Coupling EFX.AI capabilities with the power of Equifax Cloud™, the company is positioned to solve customer-specific challenges in the areas of risk, growth and portfolio management.

Equifax expanded its partnership with Google Cloud in 2024 to deliver anonymized, differentiated data assets on Google Cloud Analytics Hub, a data exchange backed by the power of BigQuery, Google Cloud's unified data platform, designed to enable efficient and secure data sharing across organizations. As part of the partnership, customers are able to search and discover more than a dozen anonymized Equifax datasets on Google Cloud Marketplace, with best-in-class data sharing access through Google Cloud Analytics Hub. 

In recognition of its recent achievements, Equifax was named the Google Cloud 2025 Partner of the Year in the Data & Analytics, Data Provider category at this year’s Google Cloud Next ‘25 event. The award celebrates organizations that expertly migrated or deployed new Google Cloud Data Analytics solutions helping customers extract actionable insights from their data, fueling business transformation.

"We are honored to be recognized as a Google Cloud Data & Analytics Partner of the Year,” said Melinda McBride, Senior Vice President of Partnerships at Equifax. “By providing our differentiated data on Google Cloud Analytics Hub, we are helping customers more easily access the insights they need to accelerate business growth. Our expanded offerings will assist in increasing the speed and agility of predictive, data-driven decisions, leading to better business outcomes.”

"Google Cloud’s Partner Awards recognize partners who have created outsized value for customers through the delivery of innovative solutions and a high level of expertise,” said Kevin Ichhpurani, President, Global Partner Ecosystem, Google Cloud. "We're proud to announce Equifax as a 2025 Google Cloud Partner Award winner and celebrate their impact enabling customer success over the past year."

Learn more about the Equifax and Google Cloud partnership here.