TargetPoint Triggers

With TargetPoint Triggers, you can identify consumers who are “in-market” by virtue of the following consumer-initiated inquiries:

• Auto Loan Inquiry
• Bank Card Inquiry
• Home Equity Inquiry
• Mortgage Inquiry
• Personal Finance Inquiry
• Retail Inquiry

The associated consumers are delivered as Triggers, whether they have applied for prequalification (soft inquiry) or have submitted an application for credit (hard inquiry).

By identifying consumers who are actively pursuing credit, TargetPoint Triggers benefits customers by allowing them to reach consumers who are more likely to respond to offers, particularly those that are early in their decision-making process (i.e. at prequalification).

An FCRA marketing campaign to consumers based on TargetPoint Triggers should anticipate more conversions compared to products based only on hard inquiry alerts.

The TargetPoint Triggers product suite supports two FCRA-regulated use cases:

• Customer Acquisition - You can use the inquiry triggers for the purpose of “prescreening” with specific criteria (e.g. FICO > 630) and then extend firm offers of credit to consumers who are delivered as a trigger.
• Customer Retention - You can use the inquiry triggers for the purpose of “account review” and may contact customers, but may not extend offers for unrelated products (that would be considered a cross-sell, and falls under Acquisition).