Fuel credit acquisition and retention with TargetPoint Intent Scores
TargetPoint Intent Scores™ help predict a consumer's propensity to open new or additional credit within the next two to four months. When used with a baseline measure of credit risk, TargetPoint Intent Scores' three-digit indicative score can help further pinpoint and refine credit acquisition and customer retention strategies.
Solution
Add Lift Above Traditional Prescreen Measures
Gain lift beyond traditional prescreen measures with predictive insight from TargetPoint Intent Scores. Fuel your acquisition and retention by targeting consumers with a high propensity to open new or additional credit.
Enhance acquisition campaign efficiency
Improve open rates
Augment prescreened lists
Refine customer retention strategies
Leverage the depth of the Equifax consumer credit database to enhance your Prescreen campaigns and help expand your universe of customers who are likely to open offers of credit. Strengthen retention rates by targeting existing customers that are primed for cross-sell/up-sell opportunities.
Industry-Specific Scoring Models Means More Accuracy
TargetPoint Intent Scores can add a more precise level of targeting for your campaigns through industry-specific propensity-to-open scoring models:
