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Product Overview
Fuel credit acquisition and retention with TargetPoint Intent Scores
TargetPoint Intent Scores™ help predict a consumer's propensity to open new or additional credit within the next two to four months. When used with a baseline measure of credit risk, TargetPoint Intent Scores' three-digit indicative score can help further pinpoint and refine credit acquisition and customer retention strategies.
Solution
Add Lift Above Traditional Prescreen Measures
Gain lift beyond traditional prescreen measures with predictive insight from TargetPoint Intent Scores. Fuel your acquisition and retention by targeting consumers with a high propensity to open new or additional credit.
- Enhance acquisition campaign efficiency
- Improve open rates
- Augment prescreened lists
- Refine customer retention strategies
![](http://assets.equifax.com/marketing/US/images/featured/true-in-market-propensity-scores_feature_700x500.jpg)
Industry-Specific Scoring Models Means More Accuracy
TargetPoint Intent Scores can add a more precise level of targeting for your campaigns through industry-specific propensity-to-open scoring models:
- Auto
- Card
- Mortgage
- Home Equity
Related Resources
Related Products
TargetPoint Triggers
Reach consumers that are in-market for new credit
Prescreen
Target the right consumers for lending offers
Equifax Ignite®
Unified data and analytics ecosystem for faster decision making
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TargetPoint Intent Scores can be combined with TargetPoint Triggers™
Tap into market segments that are both likely to open new credit and that have taken action to acquire new credit