Prescreen

Make your customer acquisition process more effective by combining Prescreen data with the Equifax Ignite platform. Some benefits include:

• Ease data management of acquisition campaigns
• Access more data to fuel prospecting segmentation and reach new audiences
• Explore campaign scenarios, advance analytics, and speed model builds by using a single platform to compile data, build and test models
• Expand channel delivery with easy movement of target lists to third-party offer delivery platforms for direct mail and digital delivery Continuously fine-tune models using feedback loops.

Equifax has the strongest credit data in the industry - Real-time contributor data processing velocity that includes over 1,100 new contributors and 10M records from debt collectors. Over $1.6B+ records updated monthly for 240M+ consumers. Over 99% hit rate with an average of 13 trades per file.

Combine our credit data with powerful scores, attributes, alternative data and insights to fuel more-effective acquisition campaigns.

• Make confident, time-sensitive offers
• Target more specific groups of interested, qualified card consumers
• Better segment consumer audiences for more tailored credit offers
• Help reduce risk by targeting consumers who are less likely to default on payments
• Boost marketing ROI by generating more targeted lists of high lifetime value prospects
• Enhance segmentation, and expand your reach, with alternative consumer financial data and insights

Financial institutions use Prescreen for Acquisition and Cross-sell projects.

• Acquisition and prospecting campaigns to reach consumers for new product offerings
• Cross-sell campaigns to existing customers offering credit, loans and refinancing for auto, mortgage, home equity, bankcards and lines of credit.
• Identify new pockets of opportunity and reach underserved audiences with a deeper view of prospects, thin files and credit invisibles by using alternative data and consumer financial insights.

Prescreen is subject to FCRA regulation and must be used for permissible purposes.