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Product

Identity Matching

Real-time identity resolution to help consistently identify individuals across your organization
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Uniquely Identify Individuals to Make Better Business Decisions 

Quickly accessing and maintaining accurate consumer identity data can be a challenge in today’s world. With Identity Matching from Equifax, you can overcome disparate datasets and inconsistent data sources to quickly, easily, and consistently recognize unique individuals across your organization.

Best-in-Class Identity Matching

Fueled by unique data, advanced techniques, and a cloud-based foundation for near real-time matching
Complete consumer view

Your data plus exclusive datasets from Equifax

Next-gen search match logic
Advanced algorithms to connect datasets and strengthen identity graphs
Unique keys

Rely on unique keys for each individual, address, and household

Cloud-based

Instant access to datasets and always-on technology for near real-time matching

Fast deployment
Unprecedented speed for design, testing, and deployment
Built-in security
Secure data processing and compliance controls
Continuous validation
Supports high matching confidence, consistency, and optimal performance
Delivery options
Access through batch, API, or via your choice of platforms
Solution

Reengineered Identity Resolution to Consistently Recognize Unique Individuals

Our Identity Matching solutions help you accurately and consistently identify and link consumer information regardless of name changes, name variations, or address changes. By combining your data with exclusive data from Equifax such as credit, specialty finance, and other datasets, fueled by cloud-based technology and advanced search/match logic, we can help you gain a complete and connected view of each individual.

Product Sheet
How It’s Used

Enhance Your Identity Resolution

Identity Matching can be used to enhance acquisition, account management, or customer service. Sample applications include:

  • Identify and link individuals across multiple datasets
  • Match consumers that have applied for a new service to a company's records
  • Identify new consumers for your offers
  • Match the identity of a consumer applying for credit to internal databases 
  • Connect consumers across customer service requests to a company's internal customer database

Related Resources

Product Sheet
Product Sheet
Identity Matching
Product Sheet

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