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Product

Diversity Insights

Inform strategic diversity goals with insight on ethnicity and generation of lending customers
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Product Overview

With Diversity Insights™ powered by Equifax Ignite® Marketplace, financial institutions and other lenders can assess the profile and market share of new and current lending customers by diversity segments. 

The interactive app helps firm inform diversity marketing strategies and support compliance efforts. Users can visualize ethnicity and generational distribution across tradelines, compare share to peers and other firms, and gain additional financial insight on demographic segments.

Who It's For

Marketing Strategy
Inform strategies to target lending audiences by ethnicity and generation
Customer Insights
Identify underrepresented or under-penetrated customer segments and geographies 
Compliance
Analyze customer distribution to better identify areas of possible concern
Performance analyst
Compare to diversity goals and benchmark against peers and greater market 
Product Sheet

Key applications

Diversity Insights helps firms access ethnicity and generational data to inform diversity marketing strategies and support compliance efforts.
 
  • Identify underrepresented or under-penetrated customer segments and geographies
  • Inform inclusion strategies to market to underrepresented audiences
  • Analyze customer distribution to better identify areas of possible concern
  • Gauge performance against diversity goals, peers, and the greater market
  • Gain market intelligence as populations shift
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Visualize data with an interactive platform

Diversity Insights is powered by Equifax Ignite Marketplace, offering a unified environment that provides firms with access to comprehensive, multi-sourced differentiated data.
 
  • Real-time interactive analysis and mapping
  • Visualize ethnicity and generational share and distribution
  • View trended data to assess ethnicity and generational changes over time
  • Analyze risk and financial capacity by segment
  • Drill down and view maps by state, MSA, or ZIP
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Related Resources

Product Sheet
Product Sheet
Diversity Insights App Product Sheet
Product Sheet

Discover opportunities to enhance diversity marketing

The U.S. population is in the midst of a significant shift. While today’s population is majority white, it is expected that between 2040 and 2050, the population will shift to “majority minority” – with about 49% as white. (U.S. Census, Brookings Institution)

As the population shifts, consumers will also shift their financial services needs and expectations. With Diversity Insights, financial institutions and other lenders can better plan for these upcoming demographic shifts.

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