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Product

Credit Modeling for ITA

Leverage lookalike models to reach optimal prospects for Invitation to Apply campaigns
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Power your ITA targeting based on Prescreen knowledge

With Credit Modeling for ITA, companies can use “lookalike” models to target consumers that have similar characteristics as successful Prescreen audiences. Use the models to develop optimal ITA prospect lists and reach consumers that are more likely to accept offers for new credit compared to broad prospecting criteria.

Key Benefits

Fuel your ITA campaigns

  • Access ITA lookalike models based on successful Prescreen criteria 

  • Rely on non-FCRA aggregated credit and consumer financial insights to fuel ITA targeting

  • Reach audiences likely to respond to and accept new credit offers

  • Developed using advanced AI, deep analytics, and machine learning techniques

Solution

Options to meet your needs

Credit Modeling for ITA provides two options to meet your acquisition needs - Universal models and Custom models. Choose the best option for your company to reach the right prospects for your ITA campaigns.

  • Universal: Get your offers in-market quickly. Leverage pre-built lookalike models for your auto, bankcard, and mortgage ITA campaigns. 

  • Custom: Use your own Prescreen knowledge to boost your ITA efforts. Rely on custom models to reach consumers with similar characteristics as your Prescreen responders.

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How It’s Used

Reach a broader audience for your offers

Use Credit Modeling for ITA to fuel your credit acquisition efforts and overcome the limitations of Prescreen campaigns.

  • Save budget and reach new audiences without requiring a firm offer of credit

  • Fine-tune targeting beyond credit characteristics with consumer financial capacity measures

  • Choice of channel delivery including direct mail, email, display, and social

  • Gain flexibility over message and creative without FCRA requirements

  • Extend the campaign period to allow for more time to test and adjust

Related Resources

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