Equifax + Google Cloud

Equifax Data Solutions With the Power of Google Cloud

 

Accelerate growth with the highly specialized data you need, when and where you need it.

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Unlock Deeper Insights that Lead to Profitable Growth

With Equifax data solutions on Google Cloud, the data and insights your business depends on are at your fingertips. We’re meeting you where you work, allowing you to intuitively analyze highly specialized Equifax datasets natively in the platform. Making strategic decisioning faster, smarter, and more seamless than ever. Because when the right data and insights are always within reach, opportunity is always within sight.

What Can You Expect from Modernized Access to Equifax Data?

Streamlined, Centralized Data Access
Access and analyze differentiated Equifax data from a single, centralized location — no FTP required. For deeper insights that lead to smarter, faster, and more targeted decisions.
An AI-ready Approach to Scaling Insights
Combine Equifax datasets with third- and first-party data for rich analysis, plus use built-in machine learning, artificial intelligence and business intelligence tools for insights at scale.
Data Security at Your Fingertips
Cloud-native Equifax data has advanced security and encryptions in place to help you enhance compliance. And it’s fully integrated in one location for intelligent governance.
Less Resource and Cost Burden
Locate, subscribe, merge, and analyze data within the Google Cloud serverless data warehouse, BigQuery —with no storage costs or ETL.

How We’re Bringing More Within Sight

We’re fueling robust consumer and business profiles — from rich business firmographics and consumer credit to wealth data and financial health insights. This helps businesses like yours:
  • See market trends and strengthen analyses to inform strategies
  • Model and predict behaviors to better understand risk exposure
  • Understand household economics and financial durability
  • Build ideal audiences to optimize marketing spend and increase conversions
  • Innovate faster and accelerate time to market
  • Inform academic and grant-funded studies and measure graduate outcomes 

This is just the beginning of what’s possible with Equifax and Google Cloud at your side.

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Driving Real Results for Businesses Across Industries

A multi-state regional bank uncovered 67K+ highly targeted business prospects and saw an ROI of 8x only six weeks into the campaign.
A specialized retailer    identified markets with a greater concentration of households with high estimated discretionary spending capacity.
A broker-dealer revealed material differences between credit segments and predicted loan loss reserve fluctuations when analyzing the impact of the CARES Act and stimulus payments.
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Ready for Faster, Smarter Data-driven Insights?

When you partner with Equifax and Google Cloud, success is always within sight.