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Improve Marketing Strategies, Tactics & Results

Fuel better marketing results with insights and solutions that help you engage with the right customers
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Overview

Leverage Consumer Insights to Enhance Marketing Performance

With Equifax, you can create more meaningful interactions throughout the customer journey and improve your marketing ROI. Access our unique consumer wealth, economic, and credit-based insights to target the right audience and better understand consumer potential, needs, and preferences. Develop personalized communications, deliver them in the right channels, and deepen customer relationships. 

6 Ways Equifax Can Help Enhance Your Marketing Strategies and Tactics

Enhance segmentation
Household economic insights
Identify the right segments for your campaigns with insight into financial and economic capacity. 
Personalize your messages
Economic Cohorts
Use household insights to understand buyer personas and tailor offers, messaging, and creative.
Connect across channels
Digital Solutions
Reach audience segments via the channels they prefer such as email, display, social, and more.
Deliver next best offer 
WealthComplete Premier
Understand financial preferences to inform cross-sell of investment and deposit products.
Build your ID graph
Identity Resolution
Build stronger ID graphs to improve your CRM.
Grow loyalty
Spending Power
Reward consumers that can spend more and optimize the customer experience to fuel loyalty.

Real Solutions. Real Results.

See how customers have boosted their marketing strategies to grow their business.
Drive Retail Customer Segmentation with Economic Insights
Explore how retailers can better segment customers and expect to increase LTV by up to 5% and revenue potential by as much as 25%.
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Use Asset-based Segmentation to Target Younger Prospects
Explore how one bank used financial insights to reach young, mass affluent households, tailor campaign messaging, narrow its target audience by 90%, and pursue $54 billion in potential new assets.
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Industries We Serve

Financial Services

Identify and acquire new customers and optimize your portfolio of existing customers.

Automotive

Engage with in-market auto shoppers with the financial ability to buy your vehicles.

Communications & Utilities

Data insights help you find and keep your best subscribers and reduce churn.

Fintech

Grow your business by targeting the right customers across channels.

Insurance

Evaluate marketing performance to identify prospects and convert into policyholders.

Retail & E-Commerce

Inform marketing and advertising for loyalty programs, new stores, and special offers.

Mortgage & Housing

Find consumers likely in-market for financing – before the competition.

Healthcare

Identify patients with ability to pay for discretionary elective services.

Gaming

Extend right-moment promotions with real-time predictive triggers and insights

Credit Unions

Make strategic decisions for member growth with better data and predictive analytics.

See All Industries
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