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Task

Analyze Market Potential

Assess markets by financial potential, find opportunity and grow your business with data-driven insights
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Overview

Financial Insights for Effective Market Analysis and Growth

Without robust market-level data, making confident decisions about which markets hold the most opportunity or risk can be difficult. We help you evaluate geographic markets by consumer wealth, affluence, income, and credit data so you can gauge market size and benchmark market share. Find growing markets, identify regional financial preferences, set market-level goals, and better manage your resources.

6 Ways Equifax Can Help Enhance Your Market Analysis

Find high-asset markets
MarketMix Premier
Size markets by asset levels, measure penetration, and find regions with growth opportunity.
Track credit activity
Credit Trends
Assess geographic-level credit originations, outstanding debt, delinquencies, write offs, and more.
 
Assess credit performance
Equifax Ignite
Analyze performance of credit acquisition campaigns by segment and geography.
Discover share of credit
CreditMix
Evaluate market size and share of outstanding credit by category and geography.
Inform diversity goals
Diversity Insights
Assess the profile and market share of lending customers by diversity segments and geography.
Fuel B2B acquisition
Commercial Data
Segment markets for business lending prospecting and lead generation.

Real Solutions. Real Results.

Turn to Equifax to assess market-based financial insights and find geographies that offer growth opportunities.
Redefine Branch Goals Based on Market Opportunity
Discover how a leading bank used market-level asset estimates to recognize fast growing markets and measure branch performance.
Read Case Study
Use Asset Insights to Assess Market and Branch Coverage 
Learn how financial institutions can use market-level asset insights to redefine branch strategies and assess market penetration after mergers and acquisitions.
View eBook

Industries We Serve

Automotive

Understand market landscape to identify profitable expansion and new customers

Commercial

Grow commercial accounts with the right data, seamless delivery and dedicated service

Communications & Utilities

Assess markets by financial capacity and durability, optimize market planning, and inform marketing

Credit Unions

Gain insights into consumer affluence and credit behavior and identify members for expansion

Financial Services

Analyze market-level assets and credit to assess opportunity and grow share of market

Fintech

Assess markets by affluence, income and financial capacity to gauge opportunity

Higher Education

Research your school’s strengths and weaknesses, close knowledge gaps when considering new curricula and offerings

Insurance

Understand the potential of geographies to help grow your base

Mortgage & Housing

Analyze market-level affluence and credit trends - identify opportunities for growth

Retail & E-Commerce

Estimate consumer spending potential to inform location planning and campaigns

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