Low Income | < $50,000

Economic Cohorts classifies consumers into clusters based on a multi-dimensional framework including financial capacity, estimated income and householder demographics. The clusters are then placed into standard groups within broad income ranges. All clusters in the ‘Low Income’ tier show estimated household income values below $50K.]
Learn More Cluster Data and Legend Info

Young (Under 35)

A1.
Tough Start: Young Single Parents
  • % of HH: 1.01%
  • Income: $24,610
  • Spending: $12,934
  • Credit Use: Very High
A2.
Tough Start: Young Singles
  • % of HH: 0.55%
  • Income: $22,331
  • Spending: $10,967
  • Credit Use: Very High
A3.
Starting Small: Small-Town Families
  • % of HH: 1.59%
  • Income: $37,828
  • Spending: $27,148
  • Credit Use: High
A4.
Starting Small: Small-Town Singles
  • % of HH: 0.82%
  • Income: $40,797
  • Spending: $28,668
  • Credit Use: High
A5.
Living on Loans: Young Urban Single Parents
  • % of HH: 0.20%
  • Income: $43,932
  • Spending: $29,517
  • Credit Use: Very High
A6.
Living on Loans: Young Urban Singles
  • % of HH: 0.63%
  • Income: $41,342
  • Spending: $29,704
  • Credit Use: Very High

Working Years (35-54)

B7.
Mid-Life Strugglers: Families
  • % of HH: 1.27%
  • Income: $28,471
  • Spending: $13,319
  • Credit Use: Very High
B8.
Mid-Life Strugglers: Singles
  • % of HH: 1.13%
  • Income: $31,485
  • Spending: $10,305
  • Credit Use: Very High
B9.
Getting By: Small-Town Families
  • % of HH: 1.53%
  • Income: $41,176
  • Spending: $26,545
  • Credit Use: High
B10.
Getting By: Small-Town Singles and Couples
  • % of HH: 1.01%
  • Income: $42,781
  • Spending: $21,129
  • Credit Use: High
B11.
Credit Crunched: City Families
  • % of HH: 0.45%
  • Income: $43,459
  • Spending: $28,811
  • Credit Use: High
B12.
Credit Crunched: City Singles
  • % of HH: 0.58%
  • Income: $44,296
  • Spending: $26,398
  • Credit Use: High

Pre-Retirement (55-64)

C13.
Retiring on Empty: Singles
  • % of HH: 0.60%
  • Income: $27,638
  • Spending: $10,402
  • Credit Use: Very High
C14.
Burdened by Debt: Singles
  • % of HH: 0.39%
  • Income: $36,697
  • Spending: $11,128
  • Credit Use: High
C15.
Sensible Spenders: Families
  • % of HH: 0.04%
  • Income: $43,037
  • Spending: $19,732
  • Credit Use: High
C16.
Sensible Spenders: Small-Town Empty Nesters
  • % of HH: 0.89%
  • Income: $41,168
  • Spending: $15,180
  • Credit Use: High
C17.
Sensible Spenders: Urban Pre-Retirement Singles
  • % of HH: 1.00%
  • Income: $43,469
  • Spending: $23,045
  • Credit Use: High

Retired (65+)

D18.
Relying On Aid: Retired Singles
  • % of HH: 0.22%
  • Income: $26,485
  • Spending: $12,030
  • Credit Use: Very High
D19.
Rough Retirement: Small-Town and Rural Seniors
  • % of HH: 0.79%
  • Income: $42,170
  • Spending: $18,234
  • Credit Use: High
D20.
Struggling Elders: Singles
  • % of HH: 3.87%
  • Income: $34,774
  • Spending: $14,133
  • Credit Use: High
D21.
Modest Means: Urban Retirees
  • % of HH: 0.70%
  • Income: $44,137
  • Spending: $28,065
  • Credit Use: High
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