Travel & Leisure

Travel, Entertainment, and Leisure segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q2, 2023
Travelers
Households likely to travel
Theme Park Visitors
Households likely to visit theme parks
Luxury Travelers
Households likely have a propensity for luxury travel
Cruise Customers
Households likely to take a cruise
Family Cruise Customers
Households likely to take a family cruise
Cruise Customers - Caribbean
Households likely to take a Caribbean cruise
Cruise Customers - Luxury
Households likely have a propensity for luxury cruises
Resort Visitors
Households likely to stay at a resort
Resort Visitors- Caribbean
Households likely to stay at a Caribbean resort
4-star Resort Visitors
Households likely to stay at a 4-Star resort
International Travelers
Households likely have a propensity for international travel
International Family Travelers
Households likely have a propensity for international family travel
Mexico - Latin America Travelers
Households likely to travel to Mexico or Latin America
Europe Travelers
Households likely to travel to Europe
Exotic Destination Travelers
Households likely to travel to exotic international destinations
Likely Gamblers
Households likely have a propensity for gambling
Likely Las Vegas Gamblers
Households likely have a propensity for gambling in Las Vegas
Millennials - Theme Park Visitors
Millennial households with theme park visitors.
Millennials - Travel Enthusiasts
Millennial households with travel enthusiasts.
Amusement Park Visitors
Households likely to visit theme parks.

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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