Segment data updated Q4, 2024
Spending PowerRange $200,000+
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be $200K+
Spending Power Range $100,000 - $200,000
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $100K and $200K
Spending Power Range $75,000 - $99,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $75K and $100K
Spending Power Range $50,000- $74,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $50K and $75K
Spending Power Range $40,000 - $49,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $40K and $50K
Spending Power Range $30,000- $39,999
Households whose total estimated spending annual after accounting for fixed expenses of life is likely to be between $30K and $40K
Spending Power Range $20,000 - $29,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $20K and $30K
Spending Power Range < $19,999
Households whose total estimated annual spending after accounting for fixed expenses of life is likely to be between $10K and $20K
Millennials - Spending Power Range > $50,000
Millennial households whose total estimated annual spending after fixed expenses is likely to be >$50,000
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.