Segment data updated Q2, 2023
High Net Worth
Target population whose estimated investable assets are likely to be $1MM+.
Mass Affluent
Target population whose estimated investable assets are likely to be between $100K and $1MM.
High Deposits
Target population likely to have $50K+ in deposits.
CD Investors
Households likely to actively invest in Certificates of Deposit, with a high percentage of their assets in these instruments.
MMDA Investors
Target population most likely to have investments in money market deposit accounts.
Young and On the Road to Wealth
Target population whose estimated age and income indicate a likelihood of high future net worth.
Active Debit Card Users
Target population whose estimated monthly usage of debit cards exceeds the U.S. average for active debit card users.
Active Online Bill Payers
Target population whose regular use of online bill payment is estimated to exceed the U.S. average for online bill payment users.
Mass Market and Mass Affluent Checking
Target Mass Market and Mass Affluent population most likely to have a checking account. Likelihood is based on total estimated wealth and likelihood of currently having a checking account with a minimum required balance.
High Checking Account Balance
Target population most likely to have at least $10k in a checking account.
Millennials - Mass Affluent
Millennial households whose estimated investable assets are likely to be between $100K and $1MM.
Millennials - Young and On the Road to Wealth
Millennial households whose estimated age and income indicate a likelihood of high future net worth.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.