Restaurant

Restaurant segments are based on the Economic Cohorts consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with likely demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q2, 2023
Quick Serve Restaurant Diners
Households most likely to dine at quick serve restaurants
Fast Casual Restaurant Diners
Households most likely to dine at fast casual restaurants
Casual Restaurant Diners
Households most likely to dine at casual restaurants
Fine Casual Restaurant Diners
Households most likely to dine at fine casual restaurants
Millennials - Casual Restaurant Diners
Millennial households most likely to dine at casual restaurants.
Fast Food Restaurant Diners
Households most likely to dine in fast food restaurants

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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