Segment data updated Q4, 2024
Reliable Mortgage Payers
Target population with a likely lower risk for delinquency based on their estimated ability to pay their mortgage accounts.
Highly Likely HELOC Customers
Target Population highly likely to obtain a HELOC within the next 12 months
Likely to Refinance
Target population of existing mortgage holders likely to refinance their current mortgage at the same address within the next 12 months.
Highly Likely to Refinance
Target population of existing mortgage holders highly likely to refinance their current mortgage at the same address within the next 12 months.
Highly Likely to Refinance - Jumbo Loan
Target population of existing jumbo loan holders with the highest propensity to refinance their current mortgage at the same address within the next 12 months.
Highly Likely to Refinance - Conventional Loan
Target population of existing conventional loan holders with the highest propensity to refinance their current mortgage at the same address within the next 12 months.
Likely Jumbo Loan Holders
Target population with high likelihood of having a current jumbo loan.
Likely Conventional Loan Holders
Target population with high likelihood of having a current conventional loan.
Likely New Mortgage Customer
Target population who are likely to both move to a new home and get a new mortgage in the next 12 months
Highly Likely New Mortgage Customer
Target population who are highly likely to both move to a new home and get a new mortgage in the next 12 months
Likely First Time Mortgage Customers
Target population who are likely to be first time home buyers and get a new mortgage in the next 12 months.
Highly Likely First Time Mortgage Customers
Target population who are highly likely to be first time home buyers and get a new mortgage in the next 12 months.
Highly Likely Mortgage Customers
Target Population who are extremely likely mortgage customers in the next 12 months due to buying a home.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.