Segment data updated Q2, 2023
Financial Durability - Least Resilient
Households likely to be least resilient in time of financial change.
Financial Durability - Less Resilient
Households likely to be less resilient in time of financial change.
Financial Durability - Average Resilience
Households likely to have average resilience in time of financial change.
Financial Durability - More Resilient
Households likely to be more resilient in time of financial change.
Financial Durability - Most Resilient
Households likely to be most resilient in time of financial change.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.