Segment data updated Q2, 2023
Prefers Smartphone
Households likely to be a candidate for a smartphone
Prefers iPhone
Households likely to be a candidate for an iPhone
Average Revenue Customer
Households likely to be average revenue wireless customers, with basic level monthly wireless bills
High Revenue Customer
Households likely to be higher revenue wireless customers, with higher monthly wireless bills
Prepaid Wireless Propensity Plan Subscriber
Households likely to subscribe to prepaid wireless plans
Individual Wireless Propensity Plan Subscriber
Households likely to subscribe to individual wireless plans
Family Wireless Propensity Plan Subscriber
Households likely to subscribe to family wireless plans
Wireless Propensity Plan - Internet User
Households likely to use the Internet from their mobile device
Wireless Propensity Plan - Multi-Feature User
Households likely to use a wide variety of features on their mobile device
DVR User
Households likely to use DVR
High-Def Viewer
Households likely to have a High Definition TV
On-Demand Viewer
Households likely to watch Video on Demand
Premium Channel Viewer
Households likely to watch premium cable channels
Heavy Internet Propensity User
Households likely to use the Internet frequently for a wide range of activities
Frequent Online Gamer
Households likely to play video or online games
Social Network User
Households likely to participate in online social networks
Triple Play Customers
Households likely to be candidates for Triple Play service packages
High Speed Data and Video Customers
Households likely to be candidates for High-speed Data and Voice service packages
Multi-Service Customer
Households likely to have a propensity for all types of voice, video and data service including DVR, HDTV, Video on Demand and others
Avid Online Gamers
Households likely to play video or online games
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.