Business-to-Business

B2B Targeting Segments leverage best-in-class marketing attributes from Equifax using a proprietary marketing database comprised of over 56 million businesses, and is aggregated to the zip+4 level.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
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Percentages listed are the percentage of all US households (HHs) that fall into this segment
Segment data updated Q4, 2024
Company Tenure
Audiences who work at businesses likely to have been established for:
  • 10.83%5 Years or Less
  • 27.56%6 to 15 Years
  • 34.74%16 Years or Greater
Agriculture, Forestry, Fishing
Audiences who work at businesses likely to be in the agriculture, forestry, and fishing industries:
  • 0.03%Fishing, Hunting Trapping
  • 1.26%Crops
  • 0.31%Livestock and animal specialties
  • 2.11%Agricultural Services
  • 0.06%Forestry
Mining
Audiences who work at businesses likely to be in the mining industry
  • 0.01%Metal Mining
  • 0.00%Coal Mining
  • 0.11%Oil and Gas Extraction
  • 0.03%Mining and Quarrying of Nonmetallic Minerals, except fuels
Construction
Audiences who work at businesses likely to be in the construction industry:
  • 3.97%Building Construction
  • 0.26%Heavy Construction other than building construction
  • 6.59%Construction - special trade contractors
Manufacturing
Audiences who work at businesses likely to be in the manufacturing industry:
  • 0.17%Food and Kindred Products
  • 0.01%Tobacco Products
  • 0.05%Textile Mill Products
  • 0.15%Apparel and other finished products made from fabrics
  • 0.21%Lumber and Wood Products, except furniture
  • 0.05%Furniture and Fixtures
  • 0.04%Paper and Allied Products
  • 0.70%Printing, Publishing, and allied industries
  • 0.16%Chemicals and allied products
  • 0.03%Petroleum Refining
  • 0.07%Rubber and Miscellaneous Plastic Products
  • 0.02%Leather and Leather Products
  • 0.10%Stone, Clay, Glass, and Concrete Products
  • 0.05%Primary Metal Industries
  • 0.20%Fabricated Metal Products, except machinery
  • 0.35%Industrial and Commercial Machinery and Components
  • 0.19%Electronic and Other Electrical Equipment and Components
  • 0.11%Transportation Equipment
  • 0.13%Measuring, Analyzing, and Controlling Instruments
  • 0.44%Miscellaneous Manufacturing Industries
Transportation, Communications, Electric, Gas and Sanitary Services
Audiences who work at businesses likely to be in the transportation, communications, electric, gas and sanitary services industries:
  • 0.01%Railroad Transportation
  • 0.47%Local and Suburban Transit and Highways
  • 2.05%Motor Freight Transportation and Warehousing
  • 0.04%United States Postal Service
  • 0.10%Water Transportation
  • 0.12%Transportation by Air
  • 0.01%Pipelines, except natural gas
  • 1.87%Transportation Services
  • 0.78%Communications
  • 0.30%Electric, Gas, and Sanitary Services
Wholesale Trade
Audiences who work at businesses likely to be in the wholesale trade industry:
  • 2.02%Wholesale Trade - durable goods
  • 1.26%Wholesale Trade - nondurable goods
Retail Trade
Audiences who work at businesses likely to be in the retail trade industry:
  • 0.83%Building Materials, Hardware, Garden Supply,
  • 0.34%General Merchandise Stores
  • 1.18%Food Stores
  • 0.94%Automotive Dealers and Gasoline Service Stations
  • 0.88%Apparel and Accessory Stores
  • 1.36%Home Furniture, Furnishings, and Equipment Stores
  • 2.22%Eating and Drinking Places
  • 3.86%Miscellaneous Retail
Finance, Insurance, Real Estate
Audiences who work at businesses likely to be in the finance, insurance, and real estate industries:
  • 0.32%Depository Institutions
  • 0.47%Nondepository Credit Institutions
  • 1.03%Security and Commodity Brokers, Dealers
  • 0.26%Insurance Carriers
  • 1.02%Insurance Agents, Brokers, and Service
  • 4.62%Real Estate
  • 1.13%Holding and Other Investment Offices
Services
Audiences who work at businesses likely to be in the services industry:
  • 0.45%Hotels, Rooming Houses, Camps, and Other Lodging Places
  • 3.40%Personal Services
  • 13.43%Business Services
  • 1.61%Automotive Repair
  • 1.79%Miscellaneous Repair Services
  • 0.63%Motion Pictures
  • 1.92%Amusement and recreation Services
  • 4.33%Health Services
  • 1.45%Legal Services
  • 1.17%Educational Services
  • 2.29%Social Services
  • 0.12%Museums, Art Galleries, and Botanical and Zoological Gardens
  • 3.54%Membership Organizations
  • 5.14%Engineering, Accounting, Research, Management
  • 0.00%Private Households
  • 8.18%Miscellaneous Services
Public Administration
Audiences who work at businesses likely to be in the public administration industry:
  • 0.27%Executive, Legislative, and Govt
  • 0.14%Justice, Public Order, and Safety
  • 0.01%Public Finance, Taxation, and Monetary Policy
  • 0.04%Administration of Human Resource Programs
  • 0.06%Administration of Environmental Quality and Housing
  • 0.05%Administration of Economic Programs
  • 0.03%National Security and International Affairs
Company Employees
Audiences who work at businesses likely to have this number of employees:
  • 39.61%Micro: 1 - 4
  • 12.75%Micro: 5 - 10
  • 4.19%Small: 11 - 20
  • 1.24%Small: 21 - 30
  • 0.88%Small: 31 - 50
  • 0.56%Medium: 51 - 100
  • 0.35%Medium: 101 - 250
  • 0.19%Large: 251 - 500
  • 0.13%Large: 501 - 1000
  • 0.12%Large: 1001 - 2000
  • 0.95%Large: More Than 2000
Job Role
Audiences whose job role is likely to be one of the following:
  • 0.16%Account Executive
  • 0.25%Accountant
  • 0.01%Administration Executive
  • 1.60%Administrator
  • 0.03%Architect
  • 0.58%Assistant
  • 0.20%Associate
  • 0.08%Attorney
  • 0.00%Auditor
  • 0.18%Board Member
  • 0.61%Broker
  • 0.52%Chairman
  • 0.00%Chancellor
  • 1.49%Chief Executive Officer (CEO)
  • 0.27%Chief Financial Officer (CFO)
  • 0.05%Chief Information Officer (CIO)
  • 0.00%Chief Investment Officer
  • 0.01%Chief Marketing Officer
  • 0.31%Chief Operating Officer (COO)
  • 0.00%Chief Purchasing Officer
  • 0.00%Chief Risk Officer
  • 0.05%Chief Technical Officer (CTO)
  • 0.19%Consultant
  • 0.12%Controller
  • 0.00%Corporate Communications Executive
  • 0.00%Corporate Secretary
  • 0.02%Customer Service Representative
  • 0.03%Data Processing Executive
  • 2.92%Director
  • 0.23%Doctor
  • 0.19%Educator
  • 0.33%Engineer
  • 0.70%Executive Director
  • 0.43%Executive Officer
  • 0.10%Executive Vice President
  • 0.35%Finance Executive
  • 0.21%Founder
  • 0.08%General Counsel
  • 0.01%General Manager
  • 0.20%Government Professional
  • 0.14%Human Resources Executive
  • 0.61%IT Professional
  • 0.02%Library Professional
  • 8.13%Manager
  • 0.04%Managing Director
  • 0.01%Manufacturing Executive
  • 0.32%Marketing Executive
  • 0.01%Mayor
  • 0.33%Medical Professional
  • 2.75%Member
  • 11.30%Officer
  • 0.09%Operations Executive
  • 20.46%Owner
  • 1.61%Partner
  • 0.00%Plant Manager
  • 9.84%President
  • 5.03%Principal
  • 0.75%Professional
  • 0.04%Public Relations Professional
  • 0.06%Publisher
  • 0.10%Purchasing Agent
  • 0.15%Real Estate Agent
  • 0.44%Religious Leader
  • 0.30%Sales Executive
  • 0.51%Secretary
  • 0.38%Senior Vice President
  • 0.00%Senior Vice President Marketing
  • 0.00%Senior Vice President Sales
  • 0.01%Shareholder
  • 0.05%Strategic Planning Executive
  • 0.04%Superintendent
  • 0.00%Telecommunication Executive
  • 0.45%Treasurer
  • 0.00%Vice Chairman
  • 1.14%Vice President
  • 0.00%Vice President Marketing
  • 0.00%Vice President Sales
  • 0.00%Vice President Purchasing
Other Businesses
Audiences likely to work at a variety of other types of businesses:
  • 3.76%Non-Profit
  • 2.58%Women Owned
  • 0.85%Minority Owned
  • 0.00%Top 500 Companies
  • 0.00%Top 1000 Companies
  • 42.07%Small Business Enterprise
Decision Makers
Audiences likely to be Decision Makers or Influencers
  • 31.32%Small Business Enterprise Decision Makers
  • 36.23%Decision Makers
  • 0.68%IT Decision Influencer
  • 1.06%Finance Decision Influencer
  • 0.07%Sales and Marketing Decision Influencer
  • 1.94%Small Business Enterprise Professional Services
Job Function
Audiences likely to be in one of these types of job functions:
  • 0.23%Academic Education
  • 5.68%Administrative
  • 0.69%Board of Directors Advisors
  • 36.06%C_Suite
  • 0.20%Consultants
  • 0.02%Customer Service
  • 0.84%Engineering Technical
  • 1.56%Finance
  • 10.82%General Management
  • 0.20%Government
  • 0.15%Human Resources
  • 0.15%Legal
  • 0.09%Media Communications
  • 0.51%Medical Health
  • 0.27%Operations
  • 0.10%Procurement
  • 0.44%Religious
  • 0.76%Sales Marketing
Financial Risk
Audiences likely to work at businesses with various types of financial risk:
  • 9.39%Least Risk
  • 9.74%Marginal Risk
  • 2.68%High Risk
  • 0.43%Bankruptcy
Credit Risk
Audiences likely to work at businesses with various types of credit risk:
  • 0.50%Least Risk
  • 1.63%Least to Marginal Risk
  • 45.22%Marginal Risk
  • 11.07%Marginal to High Risk
  • 2.29%High Risk
  • 0.33%Bankruptcy
Company Sales
Audiences who work at businesses with likely sales volumes in these ranges:
  • 40.87%Micro: Less Than $200K
  • 15.84%Small: $200K - $500K
  • 7.49%Small: $500K - $1M
  • 6.98%Medium: $1M - $5M
  • 1.81%Medium: $5M - $20M
  • 0.45%Med - Large: $20M - $100M
  • 0.14%Large: $100M - $500M
  • 0.95%Very Large: More Than $500M

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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