Auto

Auto segments are built on a foundation of anonymous, aggregated information from Equifax, as well as industry partner data. They provide audiences likely to be in market or have certain behaviors, propensities or characteristics. Auto Credit* segments offer a means of marketing to consumer segments likely to have specific auto credit propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.test
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Percentages listed are the percentage of all US households (HHs) that fall into this segment22
Segment data updated Q4, 2024
Millennials - Vehicle Owners
Millennial households who likely to own or lease a vehicle
16.65% (of HHs)
Auto Lease Ends within 6 Months
Target population likely to obtain a new auto lease.
23.96% (of HHs)
In-market Owners – Make
Audiences that are likely to be in-market and own or lease specific makes of vehicles:
  • 4.56%Ford Owners
  • 4.36%Chevrolet Owners
  • 3.04%Toyota Owners
  • 2.50%Honda Owners
  • 2.19%Dodge Owners
  • 1.89%Nissan Owners
  • 1.38%Jeep Owners
  • 1.27%GMC Owners
  • 0.96%Hyundai Owners
  • 0.93%Chrysler Owners
  • 0.71%Kia Owners
  • 0.65%Mazda Owners
  • 0.66%Volkswagen Owners
  • 0.61%Buick Owners
  • 0.47%Lexus Owners
  • 0.44%Mercedes-Benz Owners
  • 0.43%Cadillac Owners
  • 0.48%Subaru Owners
  • 0.40%Acura Owners
  • 0.34%Mitsubishi Owners
  • 0.51%BMW Owners
In-market Owners – Model
Audiences that are likely to be in-market and own or lease specific model types:
  • 1.25%F-150 Owners
  • 0.90%Accord Owners
  • 0.87%Silvarado 1500 Owners
  • 0.75%Camry Owners
  • 0.65%Civic Owners
  • 0.62%Explorer Owners
  • 0.52%Altima Owners
  • 0.52%Grand Cherokee Owners
  • 0.50%Corolla Owners
  • 0.44%Ram Pickup 1500 Owners
  • 0.43%Escape Owners
  • 0.41%Sierra 1500 Owners
  • 0.38%Taurus Owners
  • 0.37%Tahoe Owners
  • 0.37%Focus Owners
  • 0.37%Caravan Owners
  • 0.42%CR-V Owners
  • 0.38%Odyssey Owners
  • 0.37%Malibu Owners
In-market Owners – SUV and Crossover
Audiences that are likely to be in-market and own or lease specific types of SUVs and crossover vehicles:
  • 1.52%Ford Owners
  • 1.47%Chevrolet Owners
  • 1.38%Jeep Owners
  • 0.88%Toyota Owners
  • 0.75%Honda Owners
  • 0.69%GMC Owners
  • 0.43%Nissan Owners
  • 0.36%Dodge Owners
  • 6.99%Non-Luxury Brand Owners
  • 0.72%Luxury Brand Owners
  • 0.39%Near Luxury Brand Owners
  • 7.65%SUV/Crossover
In-market Owners – Cars
Audiences that are likely to be in-market and own or lease specific types of cars:
  • 1.79%Chevrolet Owners
  • 1.70%Ford Owners
  • 1.68%Toyota Owners
  • 1.59%Honda Owners
  • 1.27%Nissan Owners
  • 0.73%Hyundai Owners
  • 0.70%Dodge Owners
  • 0.60%Volkswagen Owners
  • 0.59%Chrysler Owners
  • 0.44%Kia Owners
  • 0.43%Mazda Owners
  • 0.45%Buick Owners
  • 0.42%BMW Owners
  • 0.46%Subaru Owners
  • 9.44%Non-Luxury Brand Owners
  • 1.45%Luxury Brand Owners
  • 0.76%Near Luxury Brand Owners
  • 10.54%Cars
Recently Purchased Automobile
Target population most likely to have recently purchased an automobile in the last 12 months.
12.37% (of HHs)
In-market Owners – Pickup Trucks
Audiences that are likely to be in-market and own or lease specific types of pickup trucks:
  • 2.00%Ford Owners
  • 1.74%Chevrolet Owners
  • 0.84%Dodge Owners
  • 0.64%Toyota Owners
  • 0.62%GMC Owners
  • 4.25%Full-Size Pickup Truck Owners
  • 1.43%Mid-Size Pickup Truck Owners
  • 5.38%Pickup Trucks
Van and Minivan Owners
Households that own a van or minivan and are likely to be in market.
2.06% (of HHs)
In-market Owners – All-wheel Drive / 4-wheel Drive
Audiences that are likely to be in-market and own or lease all-wheel or 4-wheel drive vehicles:
  • 4.23%SUV and Crossover Owners
  • 2.19%Pickup Truck Owners
  • 1.26%Cars Owners
  • 6.54%AWD/4WD
Electric and Hybrid Vehicle Owners
Households that own an electric or hybrid vehicle and are likely to be in market
0.42% (of HHs)
In-market Owners – Vehicle Loyalists
Audiences that are likely to be in-market and own 2 or more of the same vehicle make (or vehicle families):
  • 3.35%Ford
  • 3.20%Chevrolet
  • 2.09%Toyota
  • 4.18%GM (Chevy, Buick, GMC, Cadillac)
  • 3.47%Ford/Lincoln
  • 3.04%Chrysler/Dodge/Jeep/Ram
  • 2.34%Toyota/Lexus
  • 1.89%Honda/Acura
Auto Loan - Likely in Market
Target population likely to obtain a new auto loan.
23.49% (of HHs)
Active Shoppers with Intent – Bodystyle
Active shoppers searching for specific bodystyles with a very likely intent to purchase:
  • 2.17%Active Shoppers with Intent - Bodystyle - Classic Vehicles
  • 1.11%Active Shoppers with Intent - Bodystyle - Commerical Vehicles
  • 2.58%Active Shoppers with Intent - Bodystyle - Electric Cars
  • 2.12%Active Shoppers with Intent - Bodystyle - Hybrid & Alternative Vehicles
  • 1.47%Active Shoppers with Intent - Bodystyle - Microcars & City Cars
  • 2.78%Active Shoppers with Intent - Bodystyle - Caravan
  • 2.87%Active Shoppers with Intent - Bodystyle - Motorcycle
  • 2.52%Active Shoppers with Intent - Bodystyle - Sport Cars
  • 2.47%Active Shoppers with Intent - Bodystyle - Van
  • 2.90%Active Shoppers with Intent - Bodystyle - Crossover
  • 2.45%Active Shoppers with Intent - Bodystyle - Hatchback
  • 2.90%Active Shoppers with Intent - Bodystyle - Luxury Cars
  • 2.72%Active Shoppers with Intent - Bodystyle - Sedan
  • 2.86%Active Shoppers with Intent - Bodystyle - SUV
  • 2.73%Active Shoppers with Intent - Bodystyle - Truck
Active Shoppers with Intent – Various Auto Categories
Active shoppers searching for broad auto categories with a very likely intent to purchase:
  • 1.22%Active Shoppers with Intent - Luxury Car Enthusiasts
  • 1.17%Active Shoppers with Intent - Motorcycle Enthusiasts
  • 2.10%Active Shoppers with Intent - Vehicle Parts & Accessories
  • 2.49%Active Shoppers with Intent - Auto Buyers
  • 2.40%Active Shoppers with Intent - New Vehicles
  • 2.77%Active Shoppers with Intent - Used Vehicles
Active Shoppers with Intent – Specific Make / Models
Active shoppers searching for specific makes or models with a very likely intent to purchase:
  • 1.55%Active Shoppers with Intent - Make/Model - Acura
  • 0.55%Active Shoppers with Intent - Make/Model - Acura MDX
  • 0.64%Active Shoppers with Intent - Make/Model - Acura RDX
  • 1.62%Active Shoppers with Intent - Make/Model - Aston Martin
  • 1.08%Active Shoppers with Intent - Make/Model - Bentley
  • 1.37%Active Shoppers with Intent - Make/Model - Buick
  • 1.48%Active Shoppers with Intent - Make/Model - Cadillac
  • 0.50%Active Shoppers with Intent - Make/Model - Cadillac Escalade
  • 1.77%Active Shoppers with Intent - Make/Model - Chrysler
  • 0.97%Active Shoppers with Intent - Make/Model - Ferrari
  • 0.60%Active Shoppers with Intent - Make/Model - GM-Daewoo
  • 1.43%Active Shoppers with Intent - Make/Model - Hummer
  • 1.48%Active Shoppers with Intent - Make/Model - Jaguar
  • 1.58%Active Shoppers with Intent - Make/Model - Kia
  • 0.77%Active Shoppers with Intent - Make/Model - Kia Sorento
  • 3.18%Active Shoppers with Intent - Make/Model - Kia Soul
  • 0.74%Active Shoppers with Intent - Make/Model - Lamborghini
  • 1.10%Active Shoppers with Intent - Make/Model - Land Rover
  • 0.30%Active Shoppers with Intent - Make/Model - Range Rover
  • 0.97%Active Shoppers with Intent - Make/Model - Lexus
  • 0.42%Active Shoppers with Intent - Make/Model - Lexus IS
  • 2.18%Active Shoppers with Intent - Make/Model - Lincoln
  • 0.75%Active Shoppers with Intent - Make/Model - Lincoln MKX
  • 0.30%Active Shoppers with Intent - Make/Model - Lincoln Navigator
  • 1.37%Active Shoppers with Intent - Make/Model - Maserati
  • 1.66%Active Shoppers with Intent - Make/Model - Mini
  • 1.52%Active Shoppers with Intent - Make/Model - Porsche
  • 0.90%Active Shoppers with Intent - Make/Model - Porsche Cayman
  • 1.54%Active Shoppers with Intent - Make/Model - Rolls-Royce
  • 1.76%Active Shoppers with Intent - Make/Model - SEAT
  • 0.35%Active Shoppers with Intent - Make/Model - Smart
  • 1.31%Active Shoppers with Intent - Make/Model - Tesla
  • 0.92%Active Shoppers with Intent - Make/Model - Tesla Model S
  • 1.88%Active Shoppers with Intent - Make/Model - Volvo
  • 2.56%Active Shoppers with Intent - Make/Model
  • 2.86%Active Shoppers with Intent - Make/Model - Audi
  • 2.83%Active Shoppers with Intent - Make/Model - Audi Q
  • 2.86%Active Shoppers with Intent - Make/Model - BMW
  • 2.59%Active Shoppers with Intent - Make/Model - Chevrolet
  • 2.90%Active Shoppers with Intent - Make/Model - Dodge
  • 2.70%Active Shoppers with Intent - Make/Model - Ford
  • 2.95%Active Shoppers with Intent - Make/Model - GMC
  • 2.87%Active Shoppers with Intent - Make/Model - Honda
  • 2.88%Active Shoppers with Intent - Make/Model - Hyundai
  • 2.72%Active Shoppers with Intent - Make/Model - Jeep
  • 2.74%Active Shoppers with Intent - Make/Model - Mazda
  • 2.96%Active Shoppers with Intent - Make/Model - Mercedes
  • 2.90%Active Shoppers with Intent - Make/Model - Nissan
  • 2.91%Active Shoppers with Intent - Make/Model - Nissan Altima
  • 2.82%Active Shoppers with Intent - Make/Model - Nissan NV
  • 2.82%Active Shoppers with Intent - Make/Model - Nissan Rogue
  • 2.87%Active Shoppers with Intent - Make/Model - Subaru
  • 2.84%Active Shoppers with Intent - Make/Model - Toyota
  • 2.84%Active Shoppers with Intent - Make/Model - Toyota Highlander
  • 2.84%Active Shoppers with Intent - Make/Model - Toyota Rav4
  • 2.44%Active Shoppers with Intent - Make/Model - Toyota Tundra
  • 2.91%Active Shoppers with Intent - Make/Model - Volkswagen
  • 2.78%Active Shoppers with Intent - Make/Model - Volkswagen Jetta
Auto Loan - Very Likely In Market
Target population very likely to obtain a new auto loan.
17.68% (of HHs)
Auto Lease - Likely In Market
Target population likely to obtain a new auto lease.
7.72% (of HHs)
Auto Lease - Very Likely In Market
Target population very likely to obtain an auto lease.
4.06% (of HHs)
Auto Lease - Very Likely In Market with Good Credit
Target population extremely likely to obtain an auto lease and have fair-excellent credit.
4.75% (of HHs)
Domestic Vehicle Owners
Households likely to own or lease a domestic vehicle
13.72% (of HHs)
Family / Minivan Vehicle Owners
Households likely to own or lease a family vehicle
35.61% (of HHs)
Luxury Vehicle Owners
Households likely to own or lease either a domestic or import luxury vehicle
25.16% (of HHs)
Domestic Luxury Vehicle Owners
Households likely to own or lease a domestic luxury vehicle
18.72% (of HHs)
Import Auto Vehicle Owners
Households likely to own or lease an import vehicle.
31.87% (of HHs)
Import Luxury Vehicle Owners
Households likely to own or lease an import luxury vehicle
25.56% (of HHs)
Eco Friendly / Hybrid Vehicle Owners
Households likely to own or lease an environmentally-friendly vehicle.
32.18% (of HHs)
Auto Loan - Very Likely In Market with Good Credit
Target population extremely likely to obtain an auto loan and have fair-excellent credit.
13.45% (of HHs)
Car Buyer - Likely In Market
Target population likely to obtain an auto loan or lease.
25.46% (of HHs)
Car Buyer - Very Likely In Market
Target population very likely to obtain an auto loan or lease.
19.69% (of HHs)
Millennials - In Market for Auto Lease
Millennial households whose auto lease is likely to expire within the next 6 months.
10.63% (of HHs)

*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.

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