Segment data updated Q4, 2024
High Score
Target population with lowest estimated risk of credit delinquency in next 24 months. Top 70% consumers.
High Auto Score
Target population with lowest estimated risk of credit delinquency in next 24 months, with credit behavior weighted towards the auto industry. Top 70% of consumers.
High Credit Card Score
Target population with lowest estimated risk of credit delinquency in next 24 months with credit behavior weighted towards the credit card industry. Top 70% of consumers.
High Mortgage Score
Target population with lowest estimated risk of credit delinquency in next 24 months, with credit behavior weighted towards the mortgage industry. Top 70% of consumers.
Aggregated FICO Score (> 820)
Households with an aggregated credit risk measure greater than 820.
Aggregated FICO Score (801 - 820)
Households with an aggregated credit risk measure between 801 and 820.
Aggregated FICO Score (781 - 800)
Households with an aggregated credit risk measure between 781 and 800.
Aggregated FICO Score (761 - 780)
Households with an aggregated credit risk measure between 761 and 780.
Aggregated FICO Score (741 - 760)
Households with an aggregated credit risk measure between 741 and 760.
Aggregated FICO Score (721 - 740)
Households with an aggregated credit risk measure between 721 and 740.
Aggregated FICO Score (701 - 720)
Households with an aggregated credit risk measure between 701 and 720.
Aggregated FICO Score (681 - 700)
Households with an aggregated credit risk measure between 681 and 700.
Aggregated FICO Score (661 - 680)
Households with an aggregated credit risk measure between 661 and 680.
Aggregated FICO Score (641 - 660)
Households with an aggregated credit risk measure between 641 and 660.
Aggregated FICO Score (621 - 640)
Households with an aggregated credit risk measure between 621 and 640.
Aggregated FICO Score (601 - 620)
Households with an aggregated credit risk measure between 601 and 620.
Aggregated FICO Score (< 600)
Households with an aggregated credit risk measure less than 600.
Millennials - Aggregated FICO® - High Score
Millennial households with top 70% of consumers exihibiting lowest estimated risk of credit delinquency in the next 24 months.
Excellent or Good Financial Health
Households with an aggregated credit risk measure >720
Unfavorable Financial Health
Households with an aggregated credit risk measure <721
Credit Card Holders with Low Delinquency Risk
Top 70% of consumers with lowest estimated risk of credit delinquency in next 24 months with credit behavior weighted towards the credit card industry.
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.