Segment data updated Q2, 2023
Highest Affluence - Top 25%
The top 25% (twenty-five percent) of households in the United States in terms of liquid net worth, but accounting for their debt to truly deliver households with the greatest capacity to spend. These should be the best target for marketers in Investments, Auto, Travel, Retail and others that have (high-end / luxury) products that require consumers to be able to spend without any concern of their expenses.
High Affluence
Households in the United States with a higher than average capacity to spend based on their liquid net worth and debt. These should be an excellent target for marketers in Investments, Auto, Travel, Retail and others that have products that require consumers to be able to spend with minimal concern of their expenses.
Moderate Affluence
Households in the United States with a less than average capacity to spend based on their liquid net worth and debt.
Low Affluence - Bottom 25%
The bottom 25% (twenty-five percent) of households in the United States in terms of their capacity to spend based on their liquid net worth and debt
*Digital targeting segments from Equifax were not developed or intended to be taken into consideration as a factor in establishing or determining an individual’s eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. § 1681 et seq. Equifax targeting segments neither contain nor reveal any personally identifiable information.