Data Driven Marketing

Credit unions and small to mid-sized banks, ask yourself this question: Is your organization struggling with limited resources and [...]

In the latter part of 2024, consumers are navigating a complex financial landscape. Our K-shaped economy is characterized by significant [...]

In today's ever-changing financial landscape, understanding wealth trends is a critical part of an effective deposit and investment grow [...]

Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]

In today's competitive job market, employers are increasingly recognizing the importance of supporting their employees beyond traditiona [...]

Lenders, how satisfied are you with your approach to prescreen targeting? Do your prescreen campaigns reach fresh audiences? Or are you [...]

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net [...]

We live in a complex world of finance where every dollar counts. That is why understanding deposit dynamics is key to unlocking growth o [...]

$68 trillion. It’s a mind-blowing number. An estimated $68 trillion is expected to shift from the country’s oldest generations to younge [...]

When asked where to get an auto loan, a credit union might not be the first answer. But, credit unions are in fact a quite popular choice [...]

At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]

As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]

Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift.  That’s because federat [...]

Crush your marketing ROI—and your revenue goals—with a next-level approach.  If you’re like a lot of other marketers, you’re feelin [...]

Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]

Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]

As member-first institutions, credit unions need to provide seamless, personalized services. To meet these expectations, credit unions are [...]

You know that familiar chime on your phone when a payment is made? That, paired with the steady (metaphorical) hum of billions of dynamic [...]

As consumer savings declines and high interest investment options are more accessible, keeping and capturing new deposits continues to be [...]

  Post-secondary educational institutions are facing unprecedented challenges. They include declining enrollment rates, af [...]

The postsecondary education system is facing unprecedented challenges. Declining enrollment rates, college affordability concerns, con [...]

Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly because ongoing economic concerns are im [...]

Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]

Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]

The demographic composition of current and prospective customer bases is changing. And, most financial providers recognize that. Consumers [...]

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]

I’ve spent my career in the automotive industry, and lately I’ve noticed a pattern. Data is critical for relevant marketing, but in rece [...]

Younger consumers are a valuable segment for most marketers.  They offer significant opportunities for future growth, customer lifetime [...]

The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]

Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve [...]

I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a dat [...]

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

Hint: Open the back door  Strange times are fueling strange trends. It’s no secret that microchip production issues and ongoing [...]

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

Online advertising is a potent sales tool for automotive marketers. The industry’s digital ad spend is already soaring back to pre-pande [...]

Managing Cash Flow, Customers and Suppliers  Small businesses are the engine of our economy. Yet, many are mystified by the dat [...]

Businesses and consumers alike are experiencing information overload as they try to understand how the world is evolving in light of the COV [...]

Updated 5/11/2023: The White House declared the end of the Covid-19 Health Emergency May 11, 2023 so some of the details mentioned [...]

How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]

Who has the Financial Capacity to Buy this Holiday Season? During the holiday season, automotive ads and promotions used to be dominated by [...]

This Holiday Season, More People are Expected to Travel via Automobile The 2020 holiday season is expected to have drastically different tr [...]

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in o [...]

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]

The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]

Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research ann [...]

Automobile dealers are displaying more cars on their lots as inventory starts to rise again. Despite this good news for dealers, consume [...]

The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]

How Lenders Can Use Automation and Digitization to Be More Competitive The mortgage industry is experiencing unprecedented change. A changi [...]

Take Note of Positive Trends Marketers are having to pivot on a dime as companies cut budgets or redirect spending for sports and event mar [...]

Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]

No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimat [...]

It’s no secret that big data can spur innovation — even disruption — but it can also complicate marketing initiatives. Only about 22 percent [...]

We often simplify “customer experience” to just the point-of-purchase. But it encompasses the entire buying process, from the start of the r [...]

Identify Upward Mobile Customers Imagine if you could predict which prospects and customers would become your most high-spending, loyal pur [...]

It's that time of year when many consumers think about their financial goals for 2019, including planning for retirement. Consumers have end [...]

Not all Affluent Households are Alike Reaching high-income households online isn't hard. There are many digital targeting segments based on [...]

Does Segmentation Go Far Enough? Segmentation for customer acquisition is a mainstay of daily business for most financial service [...]

Did you know one of the most common New Year's resolutions is to save more money? If you're a marketer with a financial firm, you may be ask [...]

Digital Channels Have Their Challenges Historically, credit marketing has largely focused on delivering firm offers of credit t [...]

Envision a busy parent. You might imagine them driving to work or crunching deliverables all morning. Perhaps they're waiting for a doct [...]

As a financial company, you've probably tested virtually every element of traditional direct mail credit marketing campaigns – from the [...]

What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]

New technology tools help wealth leaders and advisors work together to grow Assets Under Management (AUM) Growing AUM is a top go [...]

Instant access to wealth and investment insights a game-changer -- for wealth management leaders and financial advisors Your fina [...]

Differentiated data can be a game-changer to help grow your Assets Under Management Prospecting is a numbers game. Optimizing the [...]

Consumers Expect a Better Customer Experience Technology is empowering consumers to demand a better customer experience, and this is causin [...]

Without proper insight into dealership behaviors, loan performance, and the competitive landscape, it’s difficult for auto lenders to as [...]

Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]

Over the past year, Equifax met with nearly 20 leading financial institutions to better understand key challenges faced in Wealth Management [...]

Most financial services organizations already have adopted data and advanced analytics strategies. They typically use data to identify poten [...]

Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]

After a long day of work, it is unlikely that you will find Millennials standing around reading their mail the way that Boomers might. In fa [...]

For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoo [...]

This new marketing tool is your new secret weapon Better performance with less effort is what we all want, right? But, for B2B marketers it [...]

An uncertain economy might scare some marketers, but for others, it presents an interesting opportunity to adopt a new perspective. In the p [...]

Ever had a commercial prospecting campaign fall flat, despite having a relevant message and a competitive offer? It happens, and many ti [...]

While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]

Data from the Equifax Observations and Impacts of U.S. Consumer Wealth Trends report paints a compelling and clarifying picture for fi [...]

While lenders are looking at more targeted acquisition strategies to fill their loan pipelines as origination volumes decline, more stringen [...]

For advertisers targeting auto buyers online, the challenge is to cut through the clutter and noise and drill down to pathways of opport [...]