Data-driven Marketing
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Spoiler alert! Wealth amongst Gen Z consumers is highly concentrated. In fact, just under 30% of Gen Z households hold over 90% of Gen Z assets. So if you are targeting Gen Z, you need to make absolutely sure that you are reaching the right Gen Z consumers! Let’s dig in and learn abou [...]
Credit unions and small to mid-sized banks, ask yourself this question: Is your organization struggling with limited resources and time to assess your lending portfolio, identify new opportunities, and pinpoint segments that present increased risk? We hear these concerns [...]
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Spoiler alert! Wealth amongst Gen Z consumers is highly concentrated. In fact, just under 30% of Gen Z households hold over 90% of Gen Z [...]
Credit unions and small to mid-sized banks, ask yourself this question: Is your organization struggling with limited resources and [...]
In the latter part of 2024, consumers are navigating a complex financial landscape. Our K-shaped economy is characterized by significant [...]
In today's ever-changing financial landscape, understanding wealth trends is a critical part of an effective deposit and investment grow [...]
Consumers think about money almost every day. How much is in my bank account? Do I have enough to pay my bills? What’s left over for dis [...]
During Market Pulse webinars, our audience submits questions each month to our expert panel. For our July Market Pulse webinar our pan [...]
In today's competitive job market, employers are increasingly recognizing the importance of supporting their employees beyond traditiona [...]
Lenders, how satisfied are you with your approach to prescreen targeting? Do your prescreen campaigns reach fresh audiences? Or are you [...]
Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net [...]
Published in May 2024, our U.S. National Consumer Credit Trends Report on Originations¹ provides trends in auto loans, leases, and dee [...]
Consumers' financial stability is an always shifting landscape. This is influenced by factors like job changes, inflation, and economic [...]
The pressure is on for lenders. You need to ensure that your acquisition strategies are competitive. But that can be quite the conundrum [...]
When it comes to the small business landscape the one thing we generally all agree on is this is a time [...]
At some point in almost every person’s life, there is a need to borrow money or have access to credit. Consumers need credit cards, mort [...]
As today’s economic conditions continue to unfold—and often, surprise us all—it’s important to have an analytic strategy grounded in his [...]
Federated data isn’t “sexy” like AI. But in the world of data management, it’s a profound paradigm shift. That’s because federat [...]
Crush your marketing ROI—and your revenue goals—with a next-level approach. If you’re like a lot of other marketers, you’re feelin [...]
Responsible gaming is top of mind now more than ever. That’s because inflation, interest rates, and credit card balances are all high, as [...]
Consumers have kept a close eye on their portfolios during the past year. Despite the threat of a possible recession, consumers have con [...]
The warning signs are all around us: many consumers are financially stressed. Already, consumers are getting squeezed by high inflation [...]
As consumer savings declines and high interest investment options are more accessible, keeping and capturing new deposits continues to be [...]
Post-secondary educational institutions are facing unprecedented challenges. They include declining enrollment rates, af [...]
The postsecondary education system is facing unprecedented challenges. Declining enrollment rates, college affordability concerns, con [...]
Marketing has become a pressure cooker and digital agencies are feeling the heat. That’s partly because ongoing economic concerns are im [...]
Introducing innovative solutions to the customer experience in the auto industry is critical. The events of the past few years, including [...]
We live in a fast paced digital era. That's why banks and financial service providers are looking for innovative ways to engage customers [...]
June 2023’s Market Pulse Webinar explored how fintechs are tackling not only economic headwinds, but tightening credit. We learned how [...]
Financial wellness has emerged as a critical aspect of one’s overall well-being. Especially in today's fast-paced and ever-changing world [...]
Making Sense of Marketing Trends Every business wants to increase revenue. But, to do that it’s important to find the hidden op [...]
Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]
The financial industry has cut back on marketing spend due to economic uncertainty, but experts say there are opportunitie [...]
Generation Z is the tech-savvy and socially conscious cohort born between 1997 and 2012. Gen-Z is beginning to establish its own financi [...]
For our February 16 Market Pulse webinar, our panel of experts discussed how you can focus on growth in the current economy. Today, it i [...]
In 2023, the economy remains top of mind. While various indicators suggested we may be staring down a recession in 2023, that now remains [...]
Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]
(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]
Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]
Many Americans are preparing for much-needed family time, general merriment, and gift giving this holiday season. But with erratic geopo [...]
Credit union marketers have a full plate. They need to attract new members, deepen relationships with existing members, and provide a positi [...]
(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]
The right insights: The key to targeting and acquiring new and high-growth eCommerce merchants is having the right insights Even with marke [...]
Younger consumers are a valuable segment for most marketers. They offer significant opportunities for future growth, customer lifetime [...]
The higher education landscape is evolving. Student applicants have more choices and options on their education than ever. With this in [...]
Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]
Every consumer, no matter their age or race, is currently impacted in some way by today’s economy. During our June 2022 Market Pulse webinar [...]
Every business wants to increase revenue, but in order to do that it is important to find hidden opportunity and risk. At Equifax, we’ve [...]
I’m a data scientist here at Equifax, which means I love numbers. But the numbers can become tricky to communicate when delivering a dat [...]
Between digital fraud, supply chain issues, and gaining trust with your customers, there are a lot of challenges that retailers are facing t [...]
As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]
Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]
Cryptocurrency seemed to come out of nowhere, and now it’s changing the way the world does business. Many people are wondering if they shoul [...]
It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]
Does Your Data Tell the Whole Story? As a marketer, you’ve heard the mantra: let the data tell the story. But does data tell th [...]
How American Express Achieves World-Class Customer Service What does personalization really mean in marketing today? According [...]
We live and breathe technology, data and analytics, and our passion is providing insights that help you make more informed decisions. Last y [...]
We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst with Forrester Research, about the impact of digital transformation on [...]
This is the third post in a 5-part series, Digital Customer Experience. We asked Maxie Schmidt-Subramanian, PhD, Principal Analyst w [...]