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Model efficiency and performance is the key Any company that leverages credit data from multiple credit bureaus is likely familiar with this problem: how to keep up-to-date and map credit scores and attributes across multiple bureaus. Managing this huge array of data is an ongo [...]
As a utility, telco, or pay TV service provider, you know the importance of making informed decisions about your customers. Credit scores are a valuable tool, but they don't tell the whole story. Many potential customers have limited credit history or are "credit invisible." Being [...]
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Similar to your personal credit, maintaining good business credit is fundamental to growing and pr [...]
The holiday shopping season is in full swing, but how will consumer financial stress impact holida [...]
Aren’t you curious? Wondering where your college degree programs will land on the affordability sp [...]
Recent Articles
Model efficiency and performance is the key Any company that leverages credit data from multiple credit bureaus is likely fami [...]
As a utility, telco, or pay TV service provider, you know the importance of making informed decisions about your customers. Credit score [...]
In today's fast changing economic environment, staying informed about macroeconomic trends is essential for businesses across various se [...]
In today's fast-paced and interconnected world, businesses across various industries are seeking innovative ways to make informed decisi [...]
Lenders need to keep up with the latest trends to gain a competitive edge. We compiled our most frequently asked questions from Mortgage [...]
During our April Market Pulse webinar, our panel of experts discussed macroeconomic trends as they relate to marketing and how institution [...]
We’re talking weeks, not months, or years A lot of businesses feel “stuck” in today’s uncertain market, unsure about how to get [...]
Complete customer data is the foundation of effective marketing In today’s fast-moving society, dynamic consumer contact information and mu [...]
Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]
Today’s business decisions are rooted in data. Yet, how does a business leader communicate that data in a way that holds their audience’s at [...]
During our March 10 Market Pulse webinar, our panel of experts discussed details pertaining to entrepreneurs and how they can participate in [...]
We’re seeing greater convergence between economic headlines and the energy market, which have critical implications across consumer and comm [...]
Header data, the Equifax Cloud, and COVID-19’s impact on the economy and credit card debt, were hot article topics in 2021. If you missed an [...]
For our December 2 Market Pulse webinar, our panel of experts discussed the current and future state of the energy industry. This month’s pr [...]
Fireside chat with Just Energy In our December 2 webinar, our moderator, Rissa Reddan, Demand Generation Leader of U.S. Information Solutio [...]
For our December 2 Market Pulse webinar, our panel of experts discussed the current and future state of the energy market. This month’s pres [...]
Today, financial institutions need to be agile, fast, and flexible to keep pace with the changing market and customer dynamics. Digitizati [...]
Consumers and businesses need access to credit and lending to live and perform. Yet, 91.5 million consumers struggle to gain access to mains [...]
COVID-19 Has Made Phone, Pay TV and Internet Service Important to Our Quality of Life In the past, expenses such as wireless phones, landli [...]
FICO recently announced that its new FICO® Score 10 T, set to be released this summer, will include trended data. With this new opti [...]
Synthetic IDs are Like Digital Frankensteins Halloween is always a fun time of year. It inspires a childlike excitement in us a [...]
What’s the best way to get someone to pay attention to marketing and advertising? Make it meaningful to them on a personal level. That’s alw [...]
Synthetic ID fraud is difficult to detect because it appears to be an actual consumer applying for an account. Instead, it's a fake identity [...]
Communications, Energy, Digital Media Providers Face New Challenges Online and mobile-based platforms are changing how fraudsters operate. [...]
You have a lot of customer data -- housed in a lot of different locations. You’re working hard to make sense of it so you can better underst [...]
Synthetic identity fraud is a well-organized activity of fraud rings looking for ways to create and then nurture fake identities over a [...]
Power your marketing programs with data-driven details about these key consumer groups. We know Boomers are retiring, but where are they go [...]
Practically everything’s digital these days, which can be both good and bad when you’re performing identity verification while activating [...]
Digital devices have enabled consumers to do more on-the-go. And as communications and utility providers continue to transform their technol [...]
For communications providers, marketing to consumers that have their finances in-check can help boost long-term ROI. Baby Boomers, born 1946 [...]
As consumers become more accustomed to interacting with their service providers via mobile and online channels, security becomes a [...]
There’s good news and bad news when it comes to fraud and the growth in technology. The bad news is that fraudsters have easier access to th [...]
You probably know someone who’s had their identity stolen. You may have even been a victim yourself. But what happens when fraudsters steal [...]
While TV has long been a fantastic way to deliver messaging to a wide audience, marketers have recently been attracted to new methods that a [...]
The growth of synthetic identity fraud shows few signs of slowing. Data breaches, social media mining, phishing and other schemes [...]
Knowledge based authentication (KBA) has been declared dead many times over the past few years. But what is KBA and what exactly is th [...]
There are as many fraud schemes as there are fraudsters, but they fall into a few general buckets. Here are two of the most common fraud sce [...]