Todd Hoover

(This blog is the second in a two part series.) The economy is continuing to fluctuate. Financial marketers are starting to shift priorities [...]

(This blog is the first in a two part series.) Your financial services firm likely serves a wide range of consumers – each with varying fina [...]

Todd Hoover is senior vice president, marketing practice for Equifax. Hoover enables clients to build best-in-class, data-driven marketing c [...]

As a marketer and consumer, you know how much time people spend on their devices and looking at screens. But, reaching the right online audi [...]

Turbulence in the economy continues to create challenges for consumers and lenders alike. The wide range in how consumers are being impa [...]

It’s no big news that today’s consumers are savvier than ever. They expect online interactions — and they better be seamless, or you risk lo [...]

This year has forced financial firms to reevaluate and alter their lending programs. Many lenders have had to work quickly to adapt in o [...]

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it's work, sh [...]

The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumer [...]

Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research ann [...]

The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. [...]

Financial firms are focusing on risk mitigation during the pandemic, but that doesn't mean financial marketers should simply wait it out. Wh [...]

During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the [...]